Jeffthomascobb - jeffthomascobb.com - JEFF THOMAS COBB
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Educational Content Marketing with the Learning Revolutionary’s Toolbox 29 Jul 2013 | 03:58 pm
Essential Tools for the Educational Content Marketer I’ve suggested before that succeeding with content marketing is not necessarily easy – especially as more and more people jump on the bandwagon. ...
Purpose, Strategy, Learning 28 May 2013 | 05:56 pm
In my day-to-day work I focus a great deal on concepts like strategy and learning at the organizational and market levels. Over time, I have also become increasingly interested in how these concepts, ...
5 Tips for Cultivating Your Writing Habit 23 Apr 2013 | 03:32 pm
Do you want to connect with an audience, have influence, sell, establish yourself as an authority, or grow your own business? (Or all of the above?) If you do, there is one skill that is arguably more...
The answer is yes 16 Apr 2013 | 05:58 pm
I am in the midst of Ian McEwan’s Atonement – a long overdue read – and I was struck by the following passage relatively early in the book. It unfolds inside the mind of Briony, the precocious 13-year...
The Learning Revolution is … 26 Mar 2013 | 02:52 pm
We hear the word “learning” and our knee jerk, often unconscious reaction is to think “education.” But, in reality, learning is not primarily about education. Indeed, formal, teacher-led educational e...
The Content Marketing Danger Zone – and How to Manage It 6 Mar 2013 | 07:59 pm
Concepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware. In this post, I explore why content marketing should be a key part of your marketing mi...
The Learning Revolution Hits Manhattan 27 Feb 2013 | 04:03 pm
There’s an interesting story behind the photo to the left. A friend – actually one of the people I mention in the acknowledgements to Leading the Learning Revolution – went into a Barnes & Noble in Ma...
MOOCs Hit Close to Home – UNC Chapel Hill Signs On with Coursera 22 Feb 2013 | 11:56 pm
Coursera, the massive open online course (MOOC) company with roots at Stanford University, had already snagged my undergraduate alma mater, the University of Virgina. And Duke, just down the road, is ...
Back of Envelope Market Assessment with Search 22 Feb 2013 | 04:40 pm
I think one skill entrepreneurial thinkers at any level of any organization need to have is an ability to get a quick read on the markets they are serving or aim to serve. I’ve written before about ra...
Entering the Shift Age – and the Age of Agile Publishing 18 Feb 2013 | 04:10 pm
My colleague, co-author, and friend David Houle has a new book out: Entering the Shift Age: The End of the Information Age and the New Era of Transformation. The book has been racing up the charts at ...
