Jonathancrossfield - jonathancrossfield.com - Jonathan Crossfield
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Why Stories + Examples > Facts + Statistics 9 May 2013 | 12:25 am
Why is it my wife will always come home with a lottery ticket in a jackpot week? Statistically speaking, she is more likely to die in the car on the way to the shop than she is to win the $30 million ...
Why Content Marketing Should Be “Choose Your Own Adventure” 6 May 2013 | 05:14 am
In content marketing, it can be tempting to expect customers to follow our preferred and most convenient path of content breadcrumbs to the sale. But while each individual will experience a linear pat...
Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor 3 May 2013 | 06:44 am
My recent presentation at Content Marketing World Sydney seems to have been popular enough for the Content Marketing Institute to ask for an encore performance as a free webinar for US marketers on Ma...
The only stats that matter are your own 25 Mar 2013 | 03:29 am
We love stats. With so much data available to us on every aspect of marketing, we have come to trust stats with a level of awe and power that can sometimes lead us astray. We're told that numbers neve...
Content Marketing World Sydney 23 Jan 2013 | 05:00 am
The Content Marketing Institute has hosted two hugely successful conferences in the US, and now Content Marketing World has partnered with ADMA to come to Sydney’s Sheraton on the Park hotel this Ma...
Content Marketing: Too Much of a Good Thing? 21 Jan 2013 | 05:09 am
Everything points to content marketing exploding in 2013. 95% of businesses claim plans to increase content marketing activities this year. Great, huh? Should keep me very busy (and reasonably well pa...
Followers Don’t Make You a Leader 18 Dec 2012 | 11:51 am
Do your social media KPIs include Twitter followers, Facebook "likes" and LinkedIn connections? If so, you're not alone. But having plenty of followers isn't enough. Where and how you lead them are fa...
Everything I know about marketing I learned inside a nightclub 28 Aug 2012 | 06:25 am
Last Friday, I spoke at the ADMA Forum 2012 conference in Sydney. It was a fantastic two days with some incredible speakers — particularly Beverly Jackson from The Grammys and Bob Page from eBay. And ...
Hunting Hippos: Winning approval from the C-level for content marketing 10 Aug 2012 | 09:34 am
Incredibly thick skinned, almost impossible to move, yet extremely dangerous when throwing its weight about, the hippo is a difficult beast to hunt. We're talking about the HIghest Paid Person's Opini...
Creativity, not content, is king 20 Jul 2012 | 09:56 am
If you've attended any marketing conference over the last few years, you would likely have seen plenty of talk about tools and process and less about genuine creativity. Sure, some extremely creative ...
