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Pappachen Named EVP of Strategy and Business Development for Kantar Media’s Global Ad Intelligence Group 12 Aug 2013 | 09:20 pm
To head Global Ad Expenditure operations New York, NY August 15, 2013 – Kantar Media, the leading provider of strategic advertising and marketing information, has named George Pappachen the EVP of St...
Kantar Media Reports Website Coupon Expenditures on Leading Websites Increased 130 Percent in Q1 2013 1 Aug 2013 | 06:41 am
MINNEAPOLIS, MN, August 1, 2013 –Estimated expenditures for website coupons reached $835 million in in Q1 (January – March) 2013 – an increase of 130 percent compared to the same period last year acr...
Advanced Reports in InfoSys RPD 25 Jul 2013 | 11:56 pm
Isolating audiences based off of set top box tuning to specific programs. Analyzing the tuning habits of custom created audiences. What other programs, dayparts or channels are these audiences more li...
When Sharks Fly, Does The Audience Follow? 25 Jul 2013 | 11:33 pm
When Sharks Fly, Does The Audience Follow? July 2013 By Jeff Boehme, CRO Kantar Media Audiences, North America Insight of the Month: Regular Insight Center read more
Jump in Retailer Promotions Helps Drive Free Standing Insert (FSI) Coupon Activity to a 3.3 Percent Increase During the First Half of 2013 17 Jul 2013 | 06:12 am
Kantar Media reports retailer participation in FSIs increased 21.6 percent to more than 11.3 billion pages MINNEAPOLIS, MN July 17, 2013 – Free Standing Insert (FSI) coupon activity increased 3.3 per...
INFOGRAPHIC - U.S. Advertising Trends Report Q1 2013 11 Jul 2013 | 06:30 pm
Check out who spent the most on advertising expenditure in Q1 2013 in our latest infographic. View Infographic View Full Report Insight of the Month: Regular Insight Center read more
Insured Americans Generally Consider Themselves Healthier Than Non-Insured; Are More Proactive In Their Healthcare 27 Jun 2013 | 07:51 pm
Kantar Media MARS 2013 OTC/DTC Study shows Americans with insurance also tend to be more optimistic about their health outlook Post Date: Thu, 06/27/2013 - 10:51 Healthcare read more
New Tool For Measurement of Website Based Coupon Expenditures Introduced By Kantar Media 27 Jun 2013 | 07:52 am
Initial assessment by ProMotion PLUS Digital 2.0 shows estimated expenditures growth for key categories of web-based coupons in Q1 2013 Minneapolis, MN June 27, 2013 - Kantar Media, which provides In...
Kantar Media Reports U.S. Advertising Expenditures Were Flat In The First Quarter Of 2013 25 Jun 2013 | 01:00 pm
New York, NY, June 25, 2013 – Total advertising expenditures in the first quarter of 2013 declined 0.1 percent from a year ago and finished the period at $30.2 billion, according to data released toda...
McDonald's Dollar Menu Ad 10 Jun 2013 | 08:19 am
Dollar Menu: Value Menu Current Intelligence
