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A Remarkable Follow-Up From a Gas Station and How You Can Use This Idea in Your Law Practice 26 Aug 2013 | 03:00 pm
A great follow up from a gas station I drove my son to school the other day and when I turned the blinker on to make a right-hand turn, the blinker started going extremely fast, much more than nor...
You Invest in Your Lawyer Marketing, But Do You Invest in Yourself? 23 Aug 2013 | 03:00 pm
How many of you take time to learn things you didn’t know? How many of you go to seminars to be with really smart attorneys and marketing superstars? How often do you hang out with people who are sm...
How Many Times Have You Repeated the Same Legal Spiel to New Clients? 21 Aug 2013 | 03:00 pm
Every attorney has their own schtick when speaking to new clients. The new prospective clients usually ask the same questions over and over again. If you see 5 new clients in a day, you will be exhaus...
How Can You Attract Your High Value Client Using Attorney Video? 19 Aug 2013 | 03:00 pm
There are really only three ways to attract your ideal client to you. FIRST Have a trusted friend or colleague refer them to you. That’s the best way. SECOND The second way is to magically have th...
You Invest in Your Lawyer Marketing, But Do You Invest in Yourself? 16 Aug 2013 | 03:00 pm
How many of you take time to learn things you didn’t know? How many of you go to seminars to be with really smart attorneys and marketing superstars? How often do you hang out with people who are sma...
We are not lawyers-we are marketers in the business of selling our legal services 14 Aug 2013 | 03:00 pm
There are some lawyers who will disagree with this title. There are some lawyers who believe it is demeaning to our legal profession to claim that we are instead marketers. Not long ago, I was at a m...
I’m Selling My Omega Seamaster James Bond Professional Diver’s Watch…Pay Attention-There’s Marketing Gold in Here 12 Aug 2013 | 03:00 pm
Omega Seamaster Professional James Bond Edition OMEGA SEAMASTER PROFESSIONAL JAMES BOND WATCH The story of a well-travelled watch. Let me tell you about my exciting life. I started life on 47th St....
Why Do Your Attorney Video Titles have “.mp4” or “.mov” in it? 9 Aug 2013 | 03:00 pm
mp4 player When I see an attorney video that has a headline with .mp4 or .mov or some other file extension, it tells me immediately that whoever uploaded that video didn’t know what they were doing. ...
An Awesome Case Study in How Attorney Video Marketing Works 7 Aug 2013 | 03:00 pm
On July 22, 2013 an article came out in the New York Post that was remarkable. It described a 48-year-old man who arrived at New York’s JFK airport and collapsed while suffering a heart attack. He was...
What if you created attorney video the way watch companies advertise their watches? 5 Aug 2013 | 03:00 pm
Alpina Avalance Extreme- One of my all-time favorite watches Whenever I go to St. Maarten I am fascinated by the abundant ads by watch companies. They talk about their beautiful watches in so many di...
