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Why I Game 25 Aug 2013 | 04:30 pm
I spent last weekend at Gen Con, which is North America’s largest tabletop gaming convention. I am often asked why I, as a business professional, play – and enjoy – tabletop games. My answers vary, b...
Best quotes from Hubspot Inbound 2013 24 Aug 2013 | 06:03 am
The Leading Results team just invested 10 man-days at the Hubspot Inbound conference (3 of us for 3 days and 2 of us for a half day). If you are a marketer, you want to put this conference on your cal...
I need a website 17 Aug 2013 | 12:53 am
So, if you are saying you need a website, I am going to assume you are right. It might be for your business or for your cause. Or maybe its because you have a website, but it isn’t working for you; th...
Are you in good company? 12 Aug 2013 | 04:36 pm
We’ve written a lot lately about testimonials – how to get good ones, what makes up a good testimonial, why they are important – and sometimes, the most powerful testimonial is a picture of all the pe...
Seller’s Remorse 7 Aug 2013 | 03:06 am
We’ve all heard of buyer’s remorse. Its that time after you make a purchase where you regret having made the decision. Sometimes it imagined – a form of a brief panic attack – and sometimes its real...
How to Get Found In the Sea of Content 5 Aug 2013 | 01:40 am
Search Engine Optimization (SEO) is a hot topic. How do you get found amid a sea of other websites out there? There are three main ways that you can get found online. The easiest way (please be clear,...
Strategy vs Tactics, Military History edition 30 Jul 2013 | 10:14 pm
George Washington was, by many accounts, a poor battlefield general (lucky, but poor). His positioning of the troops was abysmally poor. His ability to rally and lead them in battle was okay. He re...
Building Marketing 101 into your CRM System 16 Jul 2013 | 10:56 pm
A few weeks ago we did a post on CRM Systems are not a Magic Bullet for Business Development and discussed some ways to leverage your CRM (Contact Relationship Management) database. What we didn’t dis...
Connections, connections everywhere, and not a one to pitch 8 Jul 2013 | 06:30 pm
“I have over 6,000 linked-in connections!” I met a small business owner this week who made the previous boast. And yet later in the same conversation he lamented how it seems that for all the hard ....
When your digital and online marketing is working 3 Jul 2013 | 08:52 am
Here is a note we recently got from a client. Names have been changed to keep anonymity, but the results are clear. “Last week a company called XYZ widgets visited our web site. They were in our CRM...
