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The Rise Of Social TV 27 Aug 2013 | 05:17 pm
It’s a typical modern-day scenario. You get home from work to watch the big match or your favourite TV series, start cooking dinner, sit back on the couch, grab your smartphone, scan Twitter for som...
What would happen if Google disappeared? In fact what is happening? 22 Aug 2013 | 10:33 am
If you’ve ever wondered what would happen if Google went down, or disappeared, we had a glimpse into the ensuing digital apocalypse last Friday evening. Google was offline for two minutes and the im...
70 per cent of those helped by social customer service return as a customer 16 Aug 2013 | 01:50 pm
Here’s a very useful infographic from Ambassador, a referral tracking and management software company. It states that ‘70 per cent of those helped via social customer service return as a customer in t...
Condé Nast research concludes print and digital dwell times are similar 15 Aug 2013 | 10:04 pm
There has been much debate about the differing habits of print and digital readers, but research from Condé Nast suggests that the dwell times of each medium are in-fact comparable. Condé Nast, whic...
Marmite Ad – love it or hate it, it’s grabbing the headlines 8 Aug 2013 | 10:05 pm
On Monday evening, I was watching a Dispatches documentary on Channel 4, titled Celebs, Brands and Fake fans, which although interesting, is not the focus of this post. I expected that programme to ca...
Digital is more important to the UK economy than we realised, but digital representation at board level is lacking 26 Jul 2013 | 12:02 pm
Interesting research out this week shows the importance of digital to the UK economy, and the lack of digital knowledge in the FTSE 100 and 250 organisations that generate a considerable amount of t...
Using YouTube as a Campaign Platform for Your Business 26 Jun 2013 | 02:15 pm
This is a guest post by Connie Davis, contributing author for NerdWallet Starting a small business is one thing but getting word out about your business is entirely another. In the past your only op...
Twitter takes the lead in dual-screen ad models with Amplify 31 May 2013 | 01:08 pm
Using social networks such as Twitter when watching TV has become a strong trend, especially when related to sporting events and popular series or lifestyle-specific programming. In fact, according to...
Twitter takes the lead in dual-screen ad models with Amplify 31 May 2013 | 01:08 pm
Using social networks such as Twitter when watching TV has become a strong trend, especially when related to sporting events and popular series or lifestyle-specific programming. In fact, according to...
Is Facebook’s power beginning to wane, or are we seeing the next evolution of the network? 23 May 2013 | 11:56 am
Last week there was a bit of a stir caused in no small part by the following tweet from Rupert Murdoch: “Look out Facebook! Hours spent participating per member dropping seriously. First really bad ...
