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Customer loyalty email campaign 27 Aug 2013 | 05:05 pm
Some of my favorite emails come from ThinkGeek. The emails are funny and clever and engaging. But even they get it wrong once in a while. I received this message yesterday afternoon regarding my cust...
Using characters in subject lines - don't overdo it! 23 Aug 2013 | 05:16 pm
Megan Ouellet Mick Jagger said, “Anything worth doing is worth overdoing.” And while I agree with the premise, I don’t think it applies to everything. For example, when I checked my email this morni...
Register now for webinar on Reaching Holiday Shoppers with Responsive Design 21 Aug 2013 | 07:05 pm
Busy holiday shoppers will be opening your emails and shopping on your website from desktops, laptops, tablets and smartphones this holiday season. Will you by making it interesting, easy and enjoyabl...
Unusual cart recovery email 21 Aug 2013 | 06:09 pm
Megan Ouellet I abandoned my online cart yesterday at Hale Groves and I received this cart recovery email this morning with the subject line “Megan, you forgot something…” Sure enough, when I click ...
Want to know your customers' preferences? Just ask! 21 Aug 2013 | 04:55 pm
Megan Ouellet I ordered a couple of things from The Container Store a few days ago. And this morning I received this email with the subject line “We want to get to know you…” I think the email is ni...
Listrak client soccerloco featured in new MarketingSherpa case study 20 Aug 2013 | 10:43 pm
Marketing Sherpa just released a case study on Listrak client soccerloco that outlines how the multi-channel retailer yielded a 7% repurchase rate with a brick-and-mortar store welcome email. You ma....
What information do you ask for on list registration forms? 20 Aug 2013 | 08:40 pm
Marketing Sherpa just released its latest Marketing Research Chart - It’s obvious that email marketers are following the best practice of requiring only basic information at sign-up, but further an.....
Nice example of an email series 20 Aug 2013 | 02:08 am
Normal 0 false false false EN-US X-NONE X-NONE Travis Buck Recently I received a series of seven emails from J. Crew. The series started on Monday and I received one email a day for seven day...
Recommended products in order confirmation emails 19 Aug 2013 | 08:05 pm
Megan Ouellet I spent the weekend crossing items off my to-do list around the house. I cleaned out and painted my garage. I repainted the lamp posts and the trim around the garage doors. I organized ...
Back-to-school email campaigns 19 Aug 2013 | 06:08 pm
Megan Ouellet Back-to-school campaigns are in full swing and everyone is paying attention as consumer spending now helps set holiday spending expectations and forecasts. "According to NRF’s 2013 Bac...
