Mailermailer - blog.mailermailer.com - In The Box: MailerMailer Email Marketing Blog
General Information:
Latest News:
Is Your Content Effective? Click-to-Open Rate Spills The Beans 26 Aug 2013 | 05:00 pm
For 2013, we added a new chart to our Email Marketing Metrics Report that displays average Click-to-Open Rate (CTOR) across 35 different industries. This key metric reveals how effectively your conten...
How Audience and Content Influence Your Sending Frequency 19 Aug 2013 | 02:00 pm
Frequency has always been a hot button issue among email marketers. The issue lies in identifying the sweet spot between sending infrequently and risking an increase in bounce rates, and sending too f...
MailerMailer's 2013 Email Marketing Metrics Report 9 Aug 2013 | 03:11 am
We've just released MailerMailer's 2013 Email Marketing Metrics Report. The 13th edition features data from over 1.4 billion opt-in email messages, comprising 70,000+ campaigns. Colorful, interactive ...
Should You Get Personal With Your Email? 1 Aug 2013 | 01:15 am
A glance within your inbox will speak to the growing popularity of targeted, personalized email campaigns. Targeting specific content to identified groups of contacts is often used hand-in-hand with a...
Yahoo Recycling Old Email Addresses, Not Allowing Reactivation 30 Jul 2013 | 01:29 am
In June, Yahoo announced that they will start to recycle old email addresses. This means that if someone on your email list hasn't used their inbox in a while, Yahoo will cancel their access to the em...
A Basic Guide to Testing HTML Emails 16 Jul 2013 | 05:00 pm
Testing and correcting issues in your email is one of the most important steps in the email creation process. It can lead to higher open and click-through rates as well as improved conversion rates. D...
New MailerMailer API and Updated List Member Page 16 Jul 2013 | 07:50 am
We have some neat updates in store for you, including a newly launched API and redesigned list member page. Here's a summary of what you can expect in our latest release: MailerMailer API You can no...
Bulletproof Email Background Images: Fact or Fiction? 18 Jun 2013 | 12:18 am
Back in 2011, I tested background image support in a variety of email clients. My testing revealed that at the table cell level, background images remained buggy in Outlook 2007 and 2010 — even with t...
"Hey, remember me?" Ideas for Re-engagement Emails 17 Jun 2013 | 02:30 pm
The average consumer may receive a dozen commercial emails per day— a number predicted to double by 2014. With so many messages coming in on a daily basis, it's easy for people to lose track of their ...
How Gmail's New Inbox Will Change Your Deliverability Stats 10 Jun 2013 | 05:00 pm
Gmail is rolling out a new inbox design. It's basically a built-in filtering rule that automatically routes your email into separate tabs: Primary, Social, Promotions, Updates and Forums. The Primary ...
