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3 Ways to Give a Great Interview to Journalists and Analysts 27 Aug 2013 | 06:35 pm
In the world of tech PR, the summer months bring a small respite between the tradeshow-crazed spring and fall. This gives us the perfect opportunity to reflect on the positives and negatives of the ma...
Identity for Civility’s Sake: Huffington Post’s Troll Takedown 26 Aug 2013 | 09:00 pm
Troll: One who posts a deliberately provocative message to a newsgroup or message board with intention of causing maximum disruption and argument. It’s a continuous problem that news sites and social...
LinkedIn for Prospective College Students… Good or Bad? 26 Aug 2013 | 06:16 pm
Nowadays, it’s extremely common to Google potential employees, blind dates, roommates…in fact it’s almost stranger not to do it. Having a LinkedIn profile appear before your Facebook page in those res...
Press Releases May Become Extinct … and Other PR News 23 Aug 2013 | 11:00 pm
The Many Faces of PR PRWeek – August 21, 2013 To effectively generate PR in this cross-platform digital age, content needs to be created in ways other than the traditional press release. This articl...
3 Ways the World of Market Research is Evolving 23 Aug 2013 | 10:23 pm
In the vast world of the Internet, there’s more or less a community for everyone. For market researchers like myself, we turn to GreenBook, specifically the GreenBook blog for market research news co...
The Story of #Inbound13, As Told by Someone Who Wasn’t There 23 Aug 2013 | 07:32 pm
March wasn’t able to make it to HubSpot’s annual INBOUND conference (maybe next year!), but it was so exciting to see the great quotes being shared across social media that I was thoroughly intrigued....
CRO: A Shiny New Acronym for Content Marketing, PR and SEO 22 Aug 2013 | 09:05 pm
I’m something of an acronym connoisseur, particularly when it comes to content marketing and PR. As we witness the convergence of industries as diverse as marketing, advertising, PR and SEO – all of w...
A Lesson in Branding from J.J. Abrams, Hollywood’s Jack of All Trades 22 Aug 2013 | 05:30 pm
So, there’s this guy in Hollywood. You may have heard of him. He’s done one or two things that have been greeted with halfway decent ratings, reviews and box office numbers. TV shows like Alias, Lost ...
4 Favorite News Sources for Techies 21 Aug 2013 | 09:15 pm
Despite the long and steady decline of traditional media, there are now more ways than ever of getting the news. This is partially thanks to social media channels. A Pew Research Center study last yea...
PR Jargon and What it Means: Part II 21 Aug 2013 | 05:30 pm
In my recent blog post, I tried to shed a little light on some jargon that’s commonly used in public relations. While a few of these buzzwords may seem pretty basic to seasoned PR pros, for newcomers ...
