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Online Outsourcing for Work or Building Great Teams 23 Jul 2013 | 08:53 am

 If you’re looking to do great work or want to build and manage teams of awesome freelancers, the online global outsourcing arena may just be the perfect fit for you. Online global outsourcing is gro...

What Should Woolworths Do? Alan Jones and Brand Reputation Management on Social Media 3 Oct 2012 | 10:37 pm

If you live in Australia you no doubt have heard about the comments of radio announcer, Alan Jones over the weekend.  You may have also heard that the response of some of the radio programs advertiser...

Would You Sell to Your Grandchildren? 17 Aug 2012 | 08:41 am

If the people you love, your family members, your best friend, your colleagues: if they were looking for your product or service, would you recommend YOU? In social media that matters - here's why....

test 16 Aug 2012 | 08:20 pm

You may well think so based on current news reports in Australia. But is there really a silver lining to our silver haul? Or has Australia really developed an attitude of “If it’s not gold it’s not go...

Has Our Olympic Campaign Gone to the Dogs? 6 Aug 2012 | 09:43 pm

You may well think so based on current news reports in Australia. But is there really a silver lining to our silver haul? Or has Australia really developed an attitude of “If it’s not gold it’s not go...

“Right Off Target” How NOT To Do Customer Service 2 Dec 2011 | 11:50 pm

TweetBuffer The Black Friday and Cyber Monday Sales have come and gone for another year but in it’s wake this year I have been left with not only an empty credit card but an empty mailbox!  Today’s e...

“Right Off Target” How NOT To Do Customer Service 2 Dec 2011 | 06:50 pm

Marketing may 'get' you a customer but it is your Customer Service that keeps them coming back. How Target got that SO wrong this week....

Personal Branding on The Internet What’s in a Name? 18 Nov 2011 | 08:17 pm

TweetBuffer My new business cards arrived and, as I was going to a networking event, I popped a bunch in my pocket and headed out. It wasn’t until later that night when I was asked, “Do you know Zoe ...

Personal Branding on The Internet What’s in a Name? 18 Nov 2011 | 03:17 pm

TweetBufferMy new business cards arrived and, as I was going to a networking event, I popped a bunch in my pocket and headed out. It wasn’t until later that night when I was asked, “Do you know Zoe de...

Facebook – not so liked and less friends? 21 Jun 2011 | 02:06 pm

TweetBuffer There had been much hype over the last few days about the number of Facebook users dropping  in a few markets. It was claimed that users in the US declined  from  155.2 million at the st...

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