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Ageism in Social Media Marketing 20 Aug 2013 | 05:57 am

Once again I heard a business person say that he wants to hire a young person to do social media marketing for his company. When I asked why, he said young people know social media. I politely pointe...

Advertising Is Still Important in the Era of Social Media 7 Aug 2013 | 03:26 am

While I am a big proponent of using social media to engage with your prospective clients or customers, I also know that paid (and free) advertising still has an important place in today’s online world...

Using LinkedIn for Job Hunting Without Announcing This Goal 8 Jul 2013 | 01:31 am

A prospective client contacted me about setting up a profile on LinkedIn because she wanted to attract headhunters got a possible new senior-level position. Her concern was that people from her curren...

Miller Mosaic Changes Twitter Username 24 Jun 2013 | 02:11 am

Our company Miller Mosaic LLC is moving in a new direction as Yael K. Miller is changing her work focus. (At the moment she is in Northern California attending an intensive development bootcamp.) As ...

Thinking Outside the Box for Your Business 5 Jun 2013 | 02:15 am

Are you so busy running your current business projects that you are missing out on seeing new opportunities? When I attended Book Expo America (BEA) in New York City, I realized that I was guilty of ...

Reviewing Your Online Presence Offer 8 May 2013 | 07:28 am

I have been doing a lot of online reviewing and revising of my social media profiles as well as considering other components of my online professional presence. It is amazing how many things need to ...

Listening to Your Customers or Clients 14 Apr 2013 | 12:29 pm

When our sites were under brute force attack (swarms of bots trying to login to our sites), our host server company InMotion Hosting had not heard the news that this was happening all over the Interne...

New Kink in LinkedIn Groups 29 Mar 2013 | 04:31 am

I am the founder and manager of the LinkedIn Book Marketing group, and I had noticed recently quite a few more comments in the moderation queue that needed my approval before being published. I admit...

Can You Ignore Facebook in Your Social Media Marketing? 15 Aug 2012 | 11:00 am

A prospective social media marketing client told me she did not want to be on Facebook even though she felt she was being left behind professionally by not participating on social media. My response? ...

Making It Easy for People to Say Yes to You 13 Aug 2012 | 02:43 am

I have written before about how important it is to make it easy for your prospective customers or clients to say yes to you. This covers such things as having your contact information very clear on yo...

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