Msearchgroove - msearchgroove.com - mobilegroove
General Information:
Latest News:
#DearKen: How Should I Use Social Media To Promote My Book? 9 May 2013 | 01:44 pm
You should write a book. Yes, you! In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best...
Small Business: Embrace Mobile To Engage Consumers 6 May 2013 | 01:12 pm
From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions. We can do...
New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies 11 Mar 2013 | 10:08 am
What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by...
Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement 19 Feb 2013 | 12:24 pm
Text messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the capabilities app developers must build to connect with their communities, enc...
#SocialTVConf Highlights You Need To Know: @WhatleyDude @TiffanyStJames @SecondSync 11 Feb 2013 | 12:53 pm
Watch for Social TV to be the next ‘big thing’ now that Twitter is on the action, snapping up the social TV analytics company Bluefin Labs, a company that has cracked the code on how to track how peop...
Enterprises Need Mobile Apps Too; Tapping The Next BIG Market 28 Jan 2013 | 11:47 am
While the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support ...
MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data 21 Dec 2012 | 04:06 pm
In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s ...
#DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits? 20 Dec 2012 | 11:37 am
Customers talking about you on social media can “make” your brand – and destroy it. People are by nature “social”, and regardless of their device (computer, mobile, tablet, TV) or location, people are...
Mobile: More Than Roll Of Dice For Caesars Las Vegas 17 Dec 2012 | 02:29 pm
Caesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier thi...
How Much Mileage is REALLY Left In SMS? 14 Dec 2012 | 03:00 pm
What would the world be like without texting? We send about 20 billion texts a day and rely on these little messages to share, learn, amuse, vote and respond. 20 years ago, Neil Papworth an engineer w...
