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The world’s first film shot entirely on Vine 22 Aug 2013 | 08:35 pm
Airbnb and MullenSF are creating “Hollywood & Vines,” a first-of-its-kind short film made entirely of Vine videos and shot by people from all over the world. From 8/22 – 8/25, Airbnb will deliver sho...
Devices and Operating Systems Decoded 12 Aug 2013 | 06:03 pm
Smartphone adoption surpassed 50% market penetration in Q3 2012, marking the first time that smartphones outnumbered feature phones. This year, there will be 247 million U.S. mobile phone users, repre...
An Emmy Nomination for Killing Lincoln Conspiracy Site 3 Aug 2013 | 02:57 am
There are many highly coveted awards in the advertising business, but it’s truly exciting when content you create in partnership with a client is considered for a prestigious entertainment industry ac...
Why We Shouldn’t Panic Over Ad Viewability 29 Jul 2013 | 05:43 pm
A recent comScore study reported that more than half of display banner ads — 54% to be exact — are not viewed by the consumer. The industry generally defines viewability as ads that are in half view (...
The Mobile Measurement Mystery 22 Jul 2013 | 11:06 pm
By the end of this year, there will be more mobile devices than people. Mobile has truly taken off, and its growth is only picking up speed. Yet mobile measurement continues to lag behind. Every marke...
Programmatic versus Native: Who Will Win? The Experts Weigh In. 17 Jul 2013 | 03:58 am
There appears to be a fascinating tug of war for digital media attention taking place between two seemingly opposing forces: programmatic buying and native advertising. In simple terms, machine based ...
Twitter Amplifies Content (and Revenue) 12 Jul 2013 | 01:16 am
On the heels of launching TV ad targeting, Twitter has announced another new offering called “Twitter Amplify.” Twitter is working with advertisers to extend social TV conversations with real-time, du...
Until Now, Instagram Lacked One Thing — Video. That Was Vine’s Job. 12 Jul 2013 | 01:15 am
In January, Vine stepped into Apple’s App Store and immediately took the social landscape by storm, opening up a world of opportunity to those with a knack for more than just static photos. As the Twi...
Twitter Knows Where You Live and Will Target You There 8 Jul 2013 | 08:42 pm
Twitter announced geotargeted ads last week, which will hopefully be live in time for the holiday season. Advertisers would be able to send promoted tweets to users on Twitter who are close to their s...
Understanding Facebook’s Advertising Exchange 29 Jun 2013 | 04:19 am
On June 12, Rocket Fuel held a breakfast seminar in New York on how to drive success with Facebook’s Advertising Exchange (FBX). Samantha Paul, Digital Media Supervisor, represented the agency side, w...
