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Happy Birthday My Book Club! 29 May 2012 | 06:27 pm

We are so excited to celebrate our first year of My Book Club! My Book Club started in June 2011 with our first guest Guy Kawasaki. The first chat at #MyBookClub trended nationally on Twitter and was ...

Book Shelf — 2011 12 May 2012 | 06:46 am

Below are links to summaries of our live, online My Book Club interviews and chats with leading authors in business and media. If you have read these books and loved them, please take a moment to visi...

Likeable by Dave Kerpen 11 May 2012 | 11:37 am

Transcript from live one hour chat with Dave Kerpen: Welcome to the 3rd #MyBookClub! Today we are welcoming NYT Best Selling author Dave Kerpen and discussing #Likeable. Hello and thanks for coming ...

The New Relationship Marketing by Mari Smith 11 May 2012 | 11:27 am

Here is a list of amazing resources that Mari has complied in conjunction with The New Relationship Marketing. Here is a Storify summary of the online chat with Mari Smith.

No Bullshit Social Media by Jason Falls 11 May 2012 | 11:02 am

An hour with Jason Falls is a good thing! You should try it sometime, whether is it online, in person at a conference, reading his blog or reading his new book No Bullshit Social Media: The All-Busine...

What the Plus! by Guy Kawasaki 11 May 2012 | 10:56 am

Storify of the one hour, online conversation with Guy Kawasaki.

Personal Insights into Guy Kawasaki 11 May 2012 | 10:53 am

As a new monthly feature for 12 Most, I will be interviewing leaders within their fields and gaining some personal insights into them beyond what we see everyday in their posts, tweets and blogs. Firs...

Content Rules by Ann Handley and C.C. Chapman 11 May 2012 | 10:45 am

Content marketing is a term that is thrown around frequently these days. Is it another buzz word that you can ignore? Not if you want your company to be relevant in today’s rapidly changing online wor...

Return on Influence by Mark Schaefer 11 May 2012 | 10:42 am

What is influence? Definition of INFLUENCE (via Meriam Webster) 1 a : an ethereal fluid held to flow from the stars and to affect the actions of humans b : an emanation of occult power held to deriv...

The New Elevator Pitch by Chris Westfall 11 May 2012 | 10:38 am

Chris Westfall is the real deal. Take the time to get to know Chrisand let his message help you. Chris shares his passion for helping YOU find your message and create an enticing and purposeful elevat...

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