Spin Me A Yarn – In 10 Letters or Less 21 Aug 2012 | 04:52 am

Recently, a client wanted a name that “told a story.” A name that evoked certain historical references and ethos. This is not an uncommon request – oftentimes the expectations for the load a single na...

The Coals that Started CorFire 28 May 2011 | 12:24 am

We recently helped develop the CorFire™ name and a corresponding naming architecture for SK C&C. Here is a little background: The CorFire solution suite lets retailers, phone companies and others del...

Untitled 1 Apr 2009 | 02:36 pm

————- A name is usually the first thing seen and all too often, the first thing forgotten. For this reason, it’s important for businesses, services, and nonprofit organizations to choose the right br...

Untitled 11 Dec 2008 | 05:49 pm