Neolane - blog.neolane.com
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Becoming “Glocal” – Integrating Your Local Representatives in a Global Marketing Strategy 20 Aug 2013 | 06:00 pm
[Posted by Jeremy Viault, Product Marketing Manager, Neolane, an Adobe company] Going “glocal” means far more than McDonald’s not selling beef in India, Arabian Barbie wearing a headdress, or seaweed ...
Practical Steps to Real-Time Marketing Success: Dynamic Inbound 14 Aug 2013 | 06:00 pm
[Posted by Patrick Tripp, Senior Product Marketing Manager, Neolane, Inc.] This post is the second in a series of three to address practical ways to achieve real-time marketing success. At our recent ...
The Closed-Loop Marketing Toolbox 13 Aug 2013 | 06:00 pm
[Posted by Jeremy Viault, Product Marketing Manager, Neolane] Now that you have got acquainted with the concept of closed-loop marketing and its various benefits have convinced you to get started, her...
Digital Marketers: What Do Gmail’s New Email Tabs Mean For You? 9 Aug 2013 | 06:00 pm
[Posted by Alyssa Nahatis, Director of Deliverability, Neolane, Inc.] There’s a lot of buzz in the digital marketing industry about Gmail’s new tabs within the email interface. To summarize, Gmail use...
The Evolving Role of the Direct Marketing Manager 6 Aug 2013 | 07:00 pm
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Today’s marketing landscape is constantly evolving. On the one hand, with expanding digital channels and a sea of customer data a...
The Definitive Glossary of Facebook Marketing Terms 5 Aug 2013 | 06:00 pm
[Posted by Mickael Bentz, Product Marketing Manager, Neolane] Recent research from Social Media Examiner shows roughly two out of three B2C marketers put Facebook at the top of their social media list...
7 Reasons to Attend the Neolane Customer Forum Next Month in Boston 31 Jul 2013 | 08:57 pm
[Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.] Taking place August 20-23, 2013 at the Boston Marriott Longwharf hotel on Boston’s waterfront, the 2nd annual Neolane Customer Forum is d...
7 Main Benefits of Closed-Loop Marketing 30 Jul 2013 | 06:30 pm
[Posted by Jeremy Viault, Product Marketing Manager, Neolane] Increase conversions while reducing costs, collaborate more effectively with sales teams, improve customer knowledge, and better visualize...
Leveraging Big Data & Social Media to Create a Cross-Channel Experience 29 Jul 2013 | 07:02 pm
[Posted by Mickael Bentz, Product Marketing Manager, Neolane] The proliferation of social media marketing has allowed marketers to not only connect with customers and prospects on a one-on-one level, ...
Neolane Officially Joins the Adobe Family 23 Jul 2013 | 03:37 pm
Neolane is now part of the Adobe family! Only a few weeks after Adobe announced its intent to acquire Neolane, the deal has officially closed. There has been a lot of commentary on what the acquisit...
