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Facebook Ads for Promotion: Is THIS Irresponsible? 25 Nov 2010 | 06:20 pm
I know it’s been a really long time since I last posted. Hopefully you guys still trust me! :) Anyway, I found this today and was kinda shocked. My Facebook account shows me ads from the Detroit are...
How To Use Facebook Ads to Get a Journalism Job 6 Feb 2010 | 08:34 am
A friend of mine asked me recently, ‘how can I use Facebook targeting to advertise jobs or get hired?’ I started by writing out the lengthy Facebook reply, but for some reason, FB wouldn’t send the m...
How To Get Hired for a Journalism Job Using Facebook Advertising 6 Feb 2010 | 08:34 am
Why Use Facebook Advertising? Only because it’s the most powerful advertising platform when it comes to targeting! Seriously, you can get in front of nearly anyone at company…. because… well, they pr...
How To Advertise a Journalism Job on Facebook 6 Feb 2010 | 08:33 am
Why Advertise on Facebook? If you have a job you want to fill, facebook is an awesome platform for targeting ideal candidates. Why? Because the Facebook has a huge, sometimes-educated, DAILY audience...
No Newspaper Bailout! Bailout News Instead 22 Sep 2009 | 12:41 am
Since bailouts became all the rage, a lot of journo’s have asked “where’s our bailout?” Where’s the bailout for the newspaper industry? Looks like the buzz is getting a second wind as The Hill report...
Journalism Monetization: How to Make Money with Your J-Skills 9 Sep 2009 | 03:14 am
This is part two of my series about diversifying your income streams. See part 1 if you missed it. If you read my last post in this series, you’ve likely put together a list of your skills and a few ...
It’s Furlough/Layoff/Paycut Time, What Are You Going To Do? 5 Sep 2009 | 01:36 am
This is part 1 of my series about diversifying your income streams. Make sure to see Part 2. It’s time to stop asking “are we at the end of newspaper times” and start preparing yourself for other opt...
How To Think About the New News? Listen to Best Buy 10 Jun 2009 | 12:43 am
Watch this video, and while you’re doing it, substitute Best Buy’s products for news and it’s brand/stores with a news organization. Everything Best Buy CMO Barry Judge talks about Best Buy doing thi...
The Rumors are True! Shawn Smith Now Unemployed! 6 Jun 2009 | 12:09 am
Well, not exactly unemployed. Starting today, I’m self-employed :-P Today is my last day serving as senior producer for MLive.com. My video explainer (turn your volume all the way up – sorry about t...
Dear Journalism Students: Do You See Something the Journalism Industry Doesn’t? 7 Apr 2009 | 11:34 pm
Forbes reports that while news agencies across the U.S. are slashing budgets and payrolls, journalism schools are actually filling up. Who knew? Says Forbes about J-School applications: Columbia, S...
