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Put your shirt on and join the team! 16 Aug 2012 | 08:32 pm
It’s been quite a while since my last article. But as I have more time, I am taking it to share with you a great campaign I’ve found. It’s a campaign made by WWF Brazil! I like the idea of this campai...
Blood Donation Campaign: Torrent your Blood 4 Apr 2012 | 09:20 pm
I just found an interesting way of distribution to promote a blood donation campaign: torrents! It’s the first one I see using this kind of technology. The smart aspect of the campaign is the approach...
Digital humanitarianism by Paul Conneally 20 Mar 2012 | 03:30 am
Today I want to share with you this interesting video from TEDxRC2. It’s about the power of mobile devices to coordinate, inform, and guide relief efforts in Haiti’s earthquake. Paul Conneally (publi...
How in a week you can help today’s girls become tomorrow’s women. 2 Mar 2012 | 12:31 pm
Monday I had the occasion to meet Vision du Monde France (World Vision France). From today March 1st to Thursday 8th of March – International Women’s Day – the NGO will put women forward during an In...
Notes from the « Networked Nonprofit » conference – Social Media Week Paris 21 Feb 2012 | 04:15 am
Hi guys, I am creating a new category special events! I am going to share with you some notes and feedback form events, workshops or other I’ll intend. And what a better way to inaugurate it than...
Anti-drug campaign using Facebook’s new Timeline 6 Jan 2012 | 05:53 am
Here is a short article to share with you a new anti-drug campaign created by McCann Digital which uses the new facebook timeline: Adam Barak’s profile. It is simple but they succeeded to use the upd...
Deforestation campaigns: Greenpeace vs Inhotim 28 Dec 2011 | 05:11 am
Deforestation is an interesting topic to study in communication. Those two print campaigns highlight the fact that cutting a tree kills several species living in it. However they treat death and respo...
Be careful of what is at the other end of your straw! 12 Aug 2011 | 02:37 am
Here is a street marketing campaign combining art and environment. The aim is to make people face a simple reality and realize that this is what is going to happen if they don’t take action and vote (...
Greenpeace vs Volkswagen The Dark Side – Join the Rebellion 30 Jun 2011 | 12:34 am
Greenpeace has created a new viral campaign transforming Volkswagen’s successful Darth Vader campaign. The aim of Greenpeace’s campaign is to denounce that the auto constructor...
Nouvelle campagne et nouveau dispositif Facebook pour la quête nationale Croix-Rouge « Sans don, pas d’action ». 14 May 2011 | 09:38 pm
For the first time on my blog, I’m going to write in French, because I’ve a lot of things to say – just kidding So the subject is the annual national collect organized by the French Red Cross. J’a...
