Onewomanmarketing - onewomanmarketing.com - Kelly Kautz

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Content Marketing is Not For Wimps 25 Aug 2013 | 07:10 pm

Content marketing has been consuming my work life lately. Summer is usually a slow time, with clients on vacation. But this summer has been anything but slow. I spent the past few months buried under...

The Best Dentist Ad Ever 5 Aug 2013 | 06:15 pm

I’ve spent the past month buried under a content audit, so I haven’t had time to write new posts. But sometimes the perfect piece of blog content falls into your lap. Case in point: this dentist flie...

Inspired Marketing Friday: “Get Old” 5 Jul 2013 | 08:00 pm

From the video’s description: In March of 2013, Variable was commissioned by Edelman to produce four mini-documentary films along with the print advertisements for Pfizer’s cause-driven campaign; “Get...

Thanks for Not Freaking Out About My Boobs 28 Jun 2013 | 08:09 pm

I used to get uncomfortable around women breastfeeding in public. It’s not that I found it unsanitary or offensive. I just didn’t know how to act. Should I give the person lots of space and privacy? S...

Inspired Marketing Friday: 1984 Edition 21 Jun 2013 | 05:43 pm

Of course by now you’ve heard about the NSA gathering data on millions of US citizens. Where most people saw a serious breech of privacy, graphic designer Emiland DeCubber saw an opportunity. “Dear NS...

“Everything is Relevant” 19 Jun 2013 | 04:00 pm

From On Looking: Eleven Walks with Expert Eyes, by Alexandra Horowitz.

How Diverse Interests Can Help You Create a Memorable Brand 18 Jun 2013 | 06:26 pm

I’m having trouble concentrating this week, because I just signed up for Mary Ann Moss’s latest online art class. Wondering why this would cause a distraction? Just watch the trailer: Look at those lu...

Free Breastfeeding & Pumping Signs 16 Jun 2013 | 08:28 pm

Breastfeeding or pumping at work? Hanging a sign on the door is essential for preventing embarrassing walk-ins. I couldn’t find any cute breastfeeding or pumping signs online, so I made my own. If you...

Bringing Baby to Work: Adventures as a Working Mom 14 Jun 2013 | 10:21 pm

When I was pregnant with Liam, I came across this photo in my Facebook feed: The woman is Licia Ronzulli, a member of the European Parliament. After the photo made headlines, she told the press that w...

Reinvention #892: Messy Thoughts on Rebranding 14 Jun 2013 | 12:01 am

Years ago, I looked forward to the day when I finally had my career figured out. I believed that if I spent enough time refining my brand, I’d one day arrive at a finish line. I knew I’d never be able...

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