Yieldex Integrates with Operative to Bring Increased Efficiency to Weather.com, Cars.com and Other Digital Publishers 6 May 2013 | 09:13 pm

Operative to Lead Discussion on Ad Tech Industry Trends and Opportunities with Formation of Media Ad Sales Advisory Board 17 Apr 2013 | 07:26 pm

Top media leaders to come together in New York City this week New York, NY, April 16, 2013 – Operative, the premier advertising business management company for impressions-based ad sales, will hold it...

Peter Cousins Joins Operative as Chief Technology Officer 28 Feb 2013 | 12:56 am

Industry Veteran and SaaS Expert to Lead Strategic Technology Vision for Global Software Company New York, NY – March 27, 2013 – Operative, a global company providing software and services for adverti...

Operative Appoints Lorne Brown CEO 4 Dec 2012 | 04:33 am

New York, NY – December 3, 2012 – Operative Media, Inc., a global advertising software and services company, today announced the appointment of Lorne Brown as the company’s new CEO. Brown co-founded O...

Operative Appoints Matt Gay as GM of Media Monetization 25 Sep 2012 | 07:55 pm

Agency and Publisher Veteran to Bridge Digital Media Industry’s Monetization Gap New York, NY – September 25, 2012 – Operative, a global software company, today announced that Matt Gay has joined the ...

Operative Named to Inc. 5000 List for 5th Consecutive Year 7 Sep 2012 | 08:23 pm

Leading Global Software Company Makes the 2012 Inc. 5000 Honor Roll of Fastest Growing Companies Operative, a global software company, today announced that it made this year’s Inc. 5000 list of the fa...

Operative Appoints Thomas L. Bianco as Chief Revenue Officer 17 Jul 2012 | 09:39 pm

Financial Industry Veteran to Lead Revenue Growth for Global Software Company New York, NY – July 17, 2012 – Operative, a global software company, today announced that Thomas L. Bianco has joined the...

Wanted: Techies 30 May 2012 | 03:54 am

Google, Cornell Deal Underscores City’s Shortage of Engineers By Matthew Flamm May 27, 2012 New York’s tech community had two reactions to Google’s pledge last week to temporarily house the fledgli...

Operative Wins SIIA CODiE for “Best Integrated Solution” 17 May 2012 | 01:49 am

Operative.One Earns Prestigious Industry Recognition NEW YORK, NY – May 16, 2012 – Operative, a global software company, today announced that Operative.One has been selected as the “Best Integrated S...

Operative Appoints Manu Warikoo As Chief Product Officer 17 May 2012 | 01:44 am

Software Veteran to Lead R&D, Product Operations for Media Industry Operating System NEW YORK, NY – May 16, 2012 – Operative, a global software company, today announced that Manu Warikoo will assume ...