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Small Business Advertising Strategies Video 6 Dec 2009 | 11:26 am
Small business marketing and advertising should have one goal and that is to increase sales and profits. Not build a brand or “get your name 0ut there.” A good ad will get clients and leads and get...
Are you wasting resources building your brand? 24 Nov 2009 | 04:13 am
As a small business marketing strategy consultant, I’m not a big fan of brand-building because it’s a huge waste of scarce resources. On top of that, you can achieve the same goal while making sales ...
How to Get More Customers 20 Nov 2009 | 11:01 am
How to Get More Customers This is a must-see video for any business owner who’s asked the question how to get more customers. When you realize the million-dollar question is, “How do I make more mone...
Small Business Customer Contact Systems 30 Oct 2009 | 04:15 am
Do you have customer contact systems in place to ask your clients to return and do more business or do you spend all of your marketing dollars on advertising for new clients? A new client of mine i...
New FTC Guidlines 19 Oct 2009 | 04:56 am
New Government Regulations If your company uses testimonials in your marketing materials, you need to be aware of the new FTC guidelines concerning endorsements and testimonials. Here is the annou...
Business Marketing On LinkedIn – A big mistake to avoid 3 Oct 2009 | 07:00 am
Sometimes I wonder what people are thinking about business marketing on LinkedIn and other social media sites. The key concepts here are business marketing and social media. To me, it’s marketing my b...
Small Business Marketing Tips for Local Advertising 30 Sep 2009 | 10:42 am
I’m going to guess that you’ve seen the local advertisers like Super Shopper, Reach Magazine and Val Pak. I’ve seen a lot of companies use them to generate a lot of new business. The general weakness...
Small Business Marketing to Expand your Business 25 Sep 2009 | 09:00 am
Your small business marketing needs to focus on expanding your business. The good news is that you don’t need to dump a lot of scarce resources into advertising. You need to think “LEVERAGE.” It is ...
Who’s running the business? 11 Sep 2009 | 01:02 pm
Small business marketing tip - Get rid of problem employees. One of the things that never ceases to surprise me is the number of small businesses owners who allow their growth to be limited, even de...
David Oglivy on Advertising 3 Sep 2009 | 04:44 am
David Oglivy is an advertising legend. I consider his book “Oglivy on Advertising” to be one of the most important in my library. There are a lot of people in the advertising and marketing business th...
