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Newsflash: The things that interest you on Facebook interest your customers too 13 Mar 2013 | 07:08 pm
And the types (and frequency) of posts that irritate you, also irritate your customers. It’s funny but when we start working with many brand managers, they don’t make this connection. It’s like they t...
Focus! Step away from the shiny penny. 13 Mar 2013 | 07:04 pm
By Louis Nel I know it’s hard. And that penny can look oh so pretty sometimes. But staying focused and sticking to your guns can strengthen your brand and save you money in the long run. We get inund...
4 tips for writing web copy 1 Feb 2013 | 01:06 pm
I was recently handed the task of writing copy for a client’s brand new website. Having never done a project of this size, I went straight to my best friend Google for advice. I also channelled everyt...
5 types of brand Facebook updates that should be banned 25 Jan 2013 | 04:38 pm
1. Posts that tell us what day of the week it is. It’s the weekend/Friday/Monday? Really?! Oh thank you, Brand – I was completely clueless there for a minute. I can’t tell you how many of my weekends...
How to check print layouts 8 Oct 2012 | 01:44 pm
By Jo Duxbury You’ve asked your marketing agency to design a brochure, leaflet or other printed item for you. They present their creative concepts and you love what they’ve come up with. (Or maybe yo...
How to curate content for your newsletter or blog 8 Oct 2012 | 01:43 pm
By Louis Nel Finding interesting content for clients’ newsletters and blogs is one of my daily tasks. If you have to do something similar, you’ll know that it can be quite a time consuming exercise i...
I’m having an affair 7 Sep 2012 | 06:35 pm
By Jo Duxbury What do you do when you realise you’re tired of your relationship? When it seems like all your hard work isn’t getting you anywhere? When you’re annoyed – or worse, bored – by every lit...
A short proofreading checklist 7 Sep 2012 | 06:32 pm
By Louis Nel I’ve done so much proofreading during the past week that my eyes are not really seeing straight anymore. Hopefully they will return to normal vision soon. One of our clients will be dist...
Why your marketing’s not working 2 Aug 2012 | 02:15 pm
By Jo Duxbury – article source. It’s possible that you’re too inwardly focused. Try putting yourself in your customers’ shoes and see what happens. Years ago I did a marketing strategy workshop with ...
Will it be the world’s first social Olympic Games? 2 Aug 2012 | 02:14 pm
By Louis Nel I’m not really a fan of the Games, although I did find myself cheering for the Korean archery team when they took on the Ukraine this weekend. But that’s only because it screened while ...
