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The Week in Shopper Engagement and Mobile Technology – August 22 22 Aug 2013 | 10:06 pm
US Time Spent on Mobile to Overtake Desktop US adults will spend 43.6% of their overall media time digitally this year, including 19.4% on mobile—compared to 19.2% on laptops and PCs. Time spent with...
Our New Digs! 20 Aug 2013 | 09:09 pm
Over at Point Inside, we are thrilled about our new Bellevue Place office! This is our third official office location (not counting the various homes, Starbucks, and other meeting places) – perfectly...
The Week in Shopper Engagement and Mobile Technology – August 15 15 Aug 2013 | 10:30 pm
Smartphones outsell feature phones for the first time, 9 out of 10 people always have their mobile device with them, and drugstores expand products and services. What do shoppers need to see on mobil...
Employee Spotlight: Kirstie Gunselman 14 Aug 2013 | 08:37 pm
Kirstie Gunselman not only designs indoor maps, but also sews clothes, illustrates a comic, and sings some amazing karaoke. The Digital Content and Graphics Specialist has worked at Point Inside sinc...
The Week in Shopper Engagement and Mobile Technology – August 8 9 Aug 2013 | 02:29 am
Smartphones enable retailers to digitally engage customers in real time, in-store for the first time in retail history. They’re also allowing retailers to collect data about what their customers are d...
Miss Oh Boy! Oberto and Point Inside go for Seafair win! 3 Aug 2013 | 01:52 am
Point Inside is thrilled to sponsor the Oh Boy! Oberto boat at Seafair for the third year in a row. Most importantly, we’re looking forward to seeing driver Steve David tie Bill Muncey’s record of wi...
The Week in Shopper Engagement and Mobile Technology – August 1 1 Aug 2013 | 11:19 pm
This week iPhone users outpaced Android users in app frequency usage, high-end malls thrive with the recovering economy, and U.S. adults spend more time with their devices than watching TV. Retail st...
Employee Spotlight: Nick King 29 Jul 2013 | 09:07 pm
Nick King, Implementation Team Leader, manages content mapping projects and map testing programs at Point Inside. He started as a Content Development Technician weeks after he moved here from Minnesot...
The Week in Shopper Engagement and Mobile Technology – July 25 26 Jul 2013 | 12:15 am
This week the one size fits all strategy in-store is out. Retailers instead are looking at personalization, interactive technology and loyalty programs to optimize the customer experience. How In-St...
Search takes July BFA Award! 23 Jul 2013 | 01:32 am
July’s BFA award goes to the dynamic duo of Zina and Spencer. This team of Search engineers worked tirelessly to launch top notch new search functionality. Congrats Zina and Spencer! We appreciate y...
