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The True Cost Per Conversion of Additional Conversions 26 Jun 2013 | 01:59 pm
PPC managers have different targets for their clients. One of the most common targets is to manage the campaigns based on an average maximum cost per conversion (CPA). What many clients –and PPC mana...
5 AdWords Tips from PPC Masters 5 May 2012 | 06:39 am
The following is a guest post from the Elisa Gabbert at Wordstream. If you’d like to guest post on PPCblog, shoot me an email anytime. Over at the WordStream blog, we’ve been running a series of int...
Hey Google: Here’s a Better Strategy Than Coupon Spam 30 Nov 2011 | 08:30 am
Hey Google: Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisers actually run some ads for once? There’s something completely broken...
SEOmoz Pro SEO Tools Review 18 Nov 2011 | 01:09 pm
As most search marketers now realize, whether you’re marketing through Adwords or SEO, your site needs to be Googlebot-friendly as well as linked up in an authoritative and trustworthy manner. The li...
Review: The Genesis WordPress Theme Framework 10 Nov 2011 | 09:46 am
When I’m generating landing pages for PPC or SEO purposes, I’m always looking for quicker ways to deploy and maintain my personal and client sites. I’m a big fan of automating repetitive tasks, outso...
Here’s How to Do Adwords-to-Adsense Arbitrage 13 Sep 2011 | 05:00 pm
Eight months ago I wrote a post highlighting how Google was effectively telling Adwords advertisers they were now approving of the use of Adsense ads on Adwords landing pages. Some readers pointed ou...
Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review 31 Aug 2011 | 02:27 pm
About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. ...
PPCblog Review: Mixrank Competitive Ad Research Tool 18 Aug 2011 | 07:03 am
I’m always on the hunt for new ways to data mine the competition. After seeing a beta Adsense competitive research tool called MixRank reviewed by VanillaCoke on the Seobook blog I thought I’d take a...
REVEALED: Google’s Top 20 Most Expensive Keywords 20 Jul 2011 | 06:11 am
I’ve been wanting to try out sensational headlines for a while now heh:) Based on data from their massive in-house keyword research database and Google’s Keyword Tool, the team at Wordstream compiled...
You Can’t Buy More Conversions 6 Jul 2011 | 07:05 am
Perhaps you’ll find this scenario familiar: Your Adwords search campaign for “Vocal Lessons” features a fairly broad, say two-word keyword phrase like “can’t sing”. You notice that the conversion ra...
