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What I see in Publicis Omnicom 31 Jul 2013 | 04:28 pm
A few people have asked my opinion on the big Publicis Ominicom merger news from this past weekend. There has been plenty of reaction, and a lot of smart thinking about the deal has been published in ...
Underpromise, Overdeliver 9 Jul 2013 | 10:35 pm
It is often the “little things” that can make or break you. One of the tenets we try to teach at SHIFT is “Underpromise, Overdeliver.” There is nothing more frustrating to a client than expecting th...
The collaborative economy + PR 19 Jun 2013 | 07:51 pm
Friend and colleague Jeremiah Owyang has been talking about his newest framework, the collaborative economy, where consumers provide services directly to other consumers, sidestepping normal supply ch...
How PR will help your customers to buy 5 Jun 2013 | 04:02 pm
What do a kid’s sandbox, critical state theory, automobile purchases, and marketing automation have in common? They’re all part of tomorrow’s webinar at SHIFT Communications on Critical Influence in S...
7 secrets to a successful, enduring business 20 May 2013 | 05:29 pm
What makes an agency successful begins not with fancy corporate jargon or a client roster of well known brands, but with the people at it. Choosing who those people are and who they collectively can b...
Nibbling at the Apple 7 May 2013 | 04:22 pm
It’s becoming fashionable to take a bite out of Apple. There was Jean-Louis Gassée’s scathing article in the Guardian. There was Jon Gruber (of Daring Fireball) damning Apple with faint praise: blamin...
Did you know 70% of Facebook users are mobile? 3 May 2013 | 05:56 pm
…at least some of the time. That’s the latest in our findings after reading through Facebook’s Q12013 SEC Filing. See what other surprises are on tap for marketers in our summary on the SHIFT Communic...
SHIFT Turns 10: Reflecting Back, Looking Forward 30 Apr 2013 | 05:55 pm
When we sat around a conference table and battled through the process of defining our values a few years ago, SHIFT changed as an organization – we now had criteria that helped us define what it meant...
Put out the fires with effective crisis communications 2 Apr 2013 | 05:41 pm
Over on the SHIFT blog, we’re looking at the strategy for extinguishing the fires when your brand is ablaze. Knowledge, speed, and ownership are the three keys that will help you get things under cont...
How to measure PR, parts 4-8 28 Mar 2013 | 03:51 pm
Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses ...
