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How to Build a Better Inbound Marketing Machine 23 Aug 2013 | 08:47 pm
The folks over at Marketo have put together this slide presentation detailing how to build a better inbound marketing machine, as well as, how to maintain that machine to maximize your overall return ...
Marketing For Start-Up Businesses 22 Aug 2013 | 06:12 am
This is a well-done slide presentation from Sean Omalley that touches on the basics of marketing for start-up businesses.
Time Management For Freelance Copywriters 9 Jul 2013 | 02:20 pm
It’s one thing to manage your time as an employed copywriter for an ad agency or corporation, but it’s a completely different beast altogether to manage your time as a freelance copywriter. That’s bec...
Will Alcohol Improve my Copywriting? 28 May 2013 | 05:56 am
Creative types, especially copywriters (and writers in general) are always looking for that special edge that will boost their creativity. A topic that comes up quite frequently is whether or not alco...
Understanding How Front-End Products Work 20 May 2013 | 02:00 am
I deal with a lot of authors in my marketing consulting business and one of the most challenging concepts for them to grasp is the fact that their book is actually a front-end product that should be p...
What is a Front-End Product? 20 May 2013 | 02:00 am
I deal with a lot of authors in my marketing consulting business and one of the most challenging concepts for them to grasp is the fact that their book is actually a front-end product that should be p...
Media Alert Planning Worksheet 28 Mar 2013 | 12:37 pm
I just posted a new worksheet in the FREE stuff section of the ProfitFuzion.com site. Periodically, I'll post copywriting, marketing and business related worksheets and practical tools that you can us...
How To Forecast The Success Of Your Direct Mail Campaign Using a Doubling Day 27 Mar 2013 | 01:42 pm
Thinking about doing a direct mail campaign? You might be asking yourself how you might be able to forecast the overall success rate of your campaign without waiting months for the mailing’s life cycl...
How Long Should Your Press Release Headline Be? 18 Mar 2013 | 12:20 pm
Just like in any advertisement or sales letter, the most important part of a press release is the headline. That's because the headline is what initially catches the eye while we're quickly scanning t...
Publicity Secret: Send a Letter to the Editor 9 Mar 2013 | 10:15 am
Are you sending query letter after query letter to newspaper and magazine editors with high hopes of getting some "ink" for your article only to get crickets responding to you? Trust me, as a former...