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LEONARD TAN – EXCLUSIVE HONOREE FROM THE DIGITAL ADVERTISING SECTOR SPIRIT OF ENTERPRISE (SOE) 2011 9 Dec 2011 | 12:12 am

Singapore, December 2011 - Leonard Tan, the Founder and CEO of PurpleClick Media receives the Spirit of Enterprise (SOE) Honoree 2011, amongst all other entrepreneurs in a wide spectrum of industries....

Channel NewsAsia SPECIAL Feature: PurpleClick Media on Clickability 16 Nov 2011 | 08:35 pm

PurpleClick (3 years running Top Digital and Search Agency, First and Only appointed by Google, Yahoo and Baidu in SEA) shares on Online Marketing, Internet Advertising, Search Engine Marketing, Searc...

Advertisers still obsessed with click-throughs -- ZDNet 28 Oct 2011 | 04:27 pm

The onus is on the advertiser to select a manageable range of appropriate metrics that will most accurately measure the achievements of the campaigns against the goals they have set, he added. Leonar...

Blogshop businesses evolving, still relevant -- ZDNet 29 Sep 2011 | 06:14 pm

The business model of blogshops is changing to resemble that of online stores and a sustainable one to go by, according to industry experts, who note these businesses exude greater professionalism yet...

Are your search engine optimization efforts really optimized? 17 Sep 2011 | 05:54 am

Over the years, I have met with and consulted many marketers and business owners both large and small who are interested in search. They have heard about it, or have been told this is something they s...

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