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Google Is Fudging Cost/Conversion Stats 5 Aug 2013 | 07:32 pm
I don’t know why I didn’t notice it before. I guess I trusted that a field labeled as “Cost/conv.” was a simple arithmetic calculation where they divided the cost by the number of conversions. But Goo...
How Small Is A Small AdWords Advertiser? 28 Jun 2013 | 05:54 pm
Last week I was attending a SLC|SEM event here in Utah and they had two Google reps in town to talk PPC & AdWords. Pretty average stuff about the multi-screen experience and how helpful enhanced campa...
Another Enhanced Campaigns Upgrade Reminder 28 Jun 2013 | 03:05 am
Nobody will be able to say they didn’t know Enhanced Campaigns were coming. Google is making sure of that and here is an example of their latest effort: a full-blown progress bar and countdown! You s...
Should I Have Phone Numbers in My Ads? 18 Jun 2013 | 11:16 pm
I get this question often from new advertisers, but I am inspired to post about the question because of this ad I recently saw: Let’s analyze this one step at a time: This ad has 3 DIFFERENT PHONE NUM...
Ultimate Guide To Facebook Partner Categories 5 Jun 2013 | 06:00 pm
Big data is all the rage these days. I see conference sessions about it, blog posts about it, and hear people talk about it. But for the average company, making that “big data” actionable is not quite...
Managing Negative Keywords – A Layman’s Perspective 20 May 2013 | 06:36 pm
One of the latest and most effective strategies for attaining a successful PPC account is using negative keywords. When negative keywords are applied in the correct manner you can not only save a lot ...
Hero Conf 2013 Roundup Post Master List 25 Apr 2013 | 03:38 am
Awhile back when Enhanced Campaigns came out (I hear you groaning), Luke Alley put together a great post with all the chatter about Enhanced campaigns. I thought I would do the same for Hero Conf 2013...
New AdWords Homepage With Huge Slider 6 Mar 2013 | 02:21 am
My internet browsing behavior is not what you would call typical. I use both Firefox and Chrome every time I fire up my computer. Firefox is for my Gmail and Chrome is for my AdWords. I also have mult...
Google AdWords Enhanced Campaigns: What You Need To Know 21 Feb 2013 | 10:45 pm
Google has recently announced major changes to AdWords. The new enhanced campaigns will see the integration of mobile search and desktop search. This is Google’s first step in helping advertisers mana...
Google AdWords Help – A Little Better 8 Feb 2013 | 06:59 pm
In the course of managing several AdWords accounts I come across issues that need some assistance from the friendly folks at Google. I found myself in one of those situations the other day regarding s...
