Robinleedyassociates - robinleedyassociates.com - Robin Leedy & Associates
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Does Size Really Matter? 20 Aug 2013 | 06:30 pm
A colleague of mine from long ago – someone who helped start my career in...read more
Integrated Marketing – The New Face of PR 30 Apr 2013 | 09:44 pm
I read an article this week about one of the largest PR agencies in the...read more
OTC Purchasing Behavior is a Window to the Real World 27 Mar 2013 | 08:56 pm
I just came back from the Annual Executive Conference of CHPA in Naples, Florida, where...read more
NEW CLIENTS/BRANDS ADDED TO RL&A HBA ROSTER 26 Mar 2013 | 07:31 pm
We’re thrilled to announce the three newest client wins this year: Matrixx Initiatives, Inc. for...read more
An Open Letter to ______(Fill in Most Cleaning, Spraying, Laundering, Cooking, Domesticating, etc., “You Know Who You Are” Brands) from a Professional... 22 Mar 2013 | 11:36 pm
Dear Brand X, Yes, you know me…and, by default, my family. You know that my...read more
Shopper Basket Data: 3 key reasons why this point-of-sale (POS) data is a great brand management tool for small and emerging OTC and CPG brands. 20 Mar 2013 | 09:37 pm
I went into the store recently to just buy laundry detergent, but I ended up...read more
What I Learned as an OTC Brand Manager: 10 Tips for 10 Minutes with a Retail Buyer 26 Feb 2013 | 01:08 am
If you’re lucky enough to get a face-to-face meeting with a retail buyer, chances are...read more
RL&A Unleashes Inner Fashionista at New York Fashion Week 24 Feb 2013 | 01:15 am
Models. Celebrities, Catwalks. Parties. Fashion. What’s a girl not to love? New York Fashion Week...read more
In Suffering and Salutations, Silence is Often Best 19 Dec 2012 | 06:35 pm
The benefit of Facebook, Twitter and other social mediums is that they instantly connect people...read more
RL&A Is Growing 18 Dec 2012 | 03:14 am
Manhattan here we come! Yes, after 26 years in business (in Mt. Kisco), RL&A is...read more
