Russ-reynolds - russ-reynolds.com - Russell Reynolds -- Direct Response Copywriter

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Dead Man Walking 25 Feb 2013 | 04:31 pm

In the mid 1990′s (ancient times for some of you) there was a movie called Dead Man Walking starring Sean Penn. The central figure, played by Penn, was on Death Row for murdering a teenage couple. Pen...

Chicken Skins? 14 Nov 2012 | 09:01 pm

Zero Percent Food Cost? How To Add No-Risk, Hands-Off Income Streams To Your Restaurant’s Bottom Line 31 May 2012 | 07:56 pm

A Paradigm Shift In Thinking For Restaurant Owners What I am about to propose to you is probably something completely different than you are used to hearing when it comes to strategies to increase pro...

How To Create A Tribe 13 May 2012 | 10:27 am

If you are interested in Restaurant email marketing and it’s use in your restaurant’s marketing campaign then you would be wise to ‘begin with the end in mind’ as Stephen Covey, the author of The 7 Ha...

The Harley Davidson Cafe In Las Vegas 13 May 2012 | 10:22 am

A few days ago my family and I were in Vegas and we wanted something reasonably priced to eat that wasn’t a buffet.  The Harley Davidson restaurant looked really cool (as you can see in the picture). ...

Is Your Boss A Tyrant? 13 May 2012 | 10:20 am

If you are reading this then you are either the owner of a restaurant or you are an exceptional employee and deserve an immediate raise. As a restaurant owner you don’t really have a boss other than y...

Restaurant Marketing Resolutions 13 May 2012 | 10:19 am

The following article has been reprinted from the January 2012 edition of the Restaurant Marketing Insiders Circle Newsletter. If you’d like to receive this newsletter on a monthly basis then please c...

Restaurant Marketing – Putting A Fence Around Your Customers 13 May 2012 | 10:17 am

How (And Why) To Put A Fence Around Your Customers I am advocating – actually I am imploring you – to begin putting a fence around your customers this very minute. In fact if I didn’t think you’d need...

Restaurant Promotion Ideas 13 May 2012 | 10:16 am

A quick search online shows no shortage of restaurant promotion ideas. But do they work? It is a shame to spend your hard earned money and time on a promotion strategy that is doomed from the outset. ...

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