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Pocky's sweet Guinness record with Twitter - Search Marketing in Japan Blog 4 Feb 2013 | 09:03 am

Pocky, a popular snack food in Japan, set a new Guinness World Record on November 11th, 2012. It was just another day for most of us, but for Pocky an...

Established ad channels calling audience to search - Search Marketing in Japan Blog 28 Jan 2013 | 06:24 am

Since at least 2006, established media advertising (TV commercials, train posters, newspaper ads, etc.) began incorporating mock-up search boxes with ...

Japan's government shelves overseas digital content tax plan - Search Marketing in Japan Blog 24 Jan 2013 | 08:31 am

This is a quick follow up to a blog entry last year on the Japanese government's plan to tax online digital content (e-books, music, etc.) sold in Jap...

LINE ready to go Global - Search Marketing in Japan Blog 21 Jan 2013 | 12:50 pm

January 18th 2013 - NHN Japan announced its mobile instant messaging application, LINE, has reached 100 million users, and is now planning to take its...

What's next for Mixi? - Search Marketing in Japan Blog 17 Jan 2013 | 09:13 am

With an increasing number of Facebook users in Japan, it appears that Mixi, Japan's leading local SNS, is planning is to expand its business from just...

Facebook in Japan 2012 - Search Marketing in Japan Blog 20 Dec 2012 | 02:08 pm

In case you did not already know, Facebook has invaded Japan. From a relatively humble 1.5 million users in early 2011, Facebook in Japan grew to over...

Yahoo! Japan Smartphone Keyword Search Rankings 2012 - Search Marketing in Japan Blog 12 Dec 2012 | 02:48 pm

At the end of November, Yahoo! Japan, the nation's biggest search portal (although their search results are powered by Google) released its 2012 Keywo...

Yahoo! Japan Keyword Search Rankings 2012 (Overall) - Search Marketing in Japan Blog 11 Dec 2012 | 12:49 pm

Yahoo! Japan, the nation's biggest search portal (although their search results are powered by Google) has released their 2012 Keyword Search Rankings...

Japan's Government Seeking to Tax Overseas Online Content - Search Marketing in Japan Blog 9 Dec 2012 | 11:00 pm

This article is not really part of Japanese SEO/SEM, but for overseas companies marketing digital content in Japan this may represent a major issue in...

Wasabi Relaunches Website, Facebook & Linkedin Pages - Search Marketing in Japan Blog 6 Dec 2012 | 01:45 pm

Greetings everyone! We are proud to announce the release of the latest version of the our Website. Information on both the Japanese and English versio...

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