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Twitter Ad Platform for Businesses 21 Feb 2012 | 09:25 pm

Twitter is finally rolling out its self-serve ad platform to US based SMB audience through its partnership with American Express.  With this partnership, Twitter gets access to American Express cardho...

Handling Parameters to Prevent Duplicate Content 25 Jul 2011 | 01:03 pm

One of the challenges SEO managers face is to minimize the amount duplicate content on their sites.  Duplicate content can be problematic of the following reasons: PageRank Dilution: as the backlinks ...

SEO Plateau – How to Break it 25 Nov 2010 | 01:13 pm

Back in 2002, I was just a new immigrant in Canada.  It was tough moving to a new country, getting to know the culture, finding new friends who can fill in the empty space of family members and friend...

Google Instant Previews – Impact on SEO and PPC? 15 Nov 2010 | 08:18 am

As a quest to provide its audience with a better user experience – and to some extent catch up with Bing – Google unveiled its new search feature: Instant previews.  The new feature provides a snapsho...

Removing Content from Google Index 10 Nov 2010 | 08:34 pm

Whether it is for reputation management, eliminating duplicate content for SEO purposes or removing sensitive information indexed by search engines, you might want to remove content from Search Engine...

Google Boost – Advertising for Local Businesses 7 Nov 2010 | 08:09 pm

To help those who search for local businesses, Google has been offering local vertical and to help local businesses to promote their businesses provided them with local business center (renamed to Goo...

Speaking at Artez InterAction 27 Sep 2010 | 05:13 pm

I will be speaking at the 4th annual Artez InterAction on September 28th.  The 2010 event is a must attend for non profit professionals which will be held at MaRS and covers 13 sessions that explore t...

Google Instant Impact on Organic & Paid Search 14 Sep 2010 | 08:01 pm

In my previous post, I mentioned about the introduction of Google Instant – an enhancement to the way Google shows its search results based on a predictive model and its potential impact on both SEO a...

Google Instant – New Enhancement to Google Search 13 Sep 2010 | 03:07 pm

Google launched its latest innovation: Google Instant. Google Instant is actually an enhancement to their search technology that shows the search results as you type your search query. This means that...

Account Transition – Smooth Landing for Search Alliance 20 Aug 2010 | 07:22 pm

In my previous articles, Yahoo & Microsoft Alliance and Optimizing for Bing, I mentioned about the plans of Microsoft and Yahoo to merge and its impact on natural search results and search engine opti...

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