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Be More Optimistic. Here’s Why 26 Jul 2012 | 08:47 pm
How you interpret your so-called reality determines how you react to it. And those reactions are what actually matter. Here’s why. Humans can’t discern ‘reality,’ only their senses channeled through t...
Lead Gen Focus Is Trained On Digital For Marketers 26 Jul 2012 | 06:27 pm
The internet has provided markets with an opportunity to develop leads early in a consumer’s purchase process. And marketers are looking to measure the success of their efforts. A survey carried out b...
Search is on for Facebook’s next big thing 26 Jul 2012 | 05:40 pm
The co-founder of the business that became Google Maps now leads a team of engineers at Facebook. Their mission is to improve search, and to achieve this by leveraging Facebook’s huge reserves of data...
Visa: Mobile payments will be mainstream in 2/3 years 26 Jul 2012 | 04:06 pm
The technology that allows customers to tap their smartphone to pay rather than using cash or cards is taking a while to get off the ground. There are two problems to overcome: hardware and customer a...
LinkIn Will Integrate with Next Version of Microsoft Office 26 Jul 2012 | 02:46 pm
LinkedIn announced on its blog this evening that Microsoft will support integration with the social network in the upcoming version of Office. Users will be able to log in with their LinkedIn credent...
Paid vs organic search 25 Jul 2012 | 11:41 pm
Are PPC (pay-per-click) ads effective? It seems they are. For some types of keywords, PPC ads have higher click-through rates than organic search results, a recent study has found. WordStream’s resear...
Possibility of a Yahoo-Google Deal 25 Jul 2012 | 10:31 pm
Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. This may lead to Yahoo needing a new partner, such as Goo...
2014: Tablets to lead mobile advertising 25 Jul 2012 | 09:11 pm
In the next two years, tablets will become the primary platform for mobile ad revenue, according to a report by The Yankee Group. It predicts that tablets will account for 53% of mobile revenue compar...
2014: Tablets to lead mobile advertising 25 Jul 2012 | 08:02 pm
In the next two years, tablets will become the primary platform for mobile ad revenue, according to a report by The Yankee Group. It predicts that tablets will account for 53% of mobile revenue compar...
YouTube prompts towards real names 25 Jul 2012 | 06:39 pm
The online video service YouTube has long accepted pseudonyms and alteregos, but now it’s encouraging users to provide their real names and link to their Google Plus profile. The idea is for one Googl...
