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Handling your copywriting client’s feedback: 5 do’s & don’ts 27 Aug 2013 | 03:00 pm
You’ve done your homework. You’ve interviewed your client. You’ve painstakingly put together the first draft for some new web copy. And then comes the waiting game. Sometimes you get feedback right a...
Conversions optimization: Does your sales copy sing? 26 Aug 2013 | 03:00 pm
Last week, we discussed whether your home page was doing its job. If it is, then your site visitors are clicking through to your sales pages. So today the question is: how are your sales pages perfor...
Taking my own advice… 22 Aug 2013 | 03:00 pm
…and taking a break from writing. This past week has given me a much-needed hiatus, allowing me to replenish the creative reservoir. If you feel like you’ve been running on creative fumes, consider ...
SEO content marketing roundup, week ending August 21st 21 Aug 2013 | 03:00 pm
This week’s latest and greatest online marketing news finds the internet inching ever closer to complete monetization. Content marketers discuss spending and conversion priorities, and how to accompl...
3 steps to getting your in-depth articles ranked in Google search 20 Aug 2013 | 03:00 pm
Google has recently introduced a new rich SERP element which highlights in-depth articles towards the bottom of the search results. For content marketers and SEOs alike, this is fantastic news. Not o...
Is your home page doing its job? 19 Aug 2013 | 03:00 pm
When is the last time you really looked through your website pages? I mean REALLY looked them over, with a critical eye? It’s all too easy to “set and forget” them, thinking all is well. But is it? ...
5 essential business survival lessons for the freelance SEO content writer 15 Aug 2013 | 03:00 pm
From time to time, Heather takes some time off. Yes. And we all need to do that now and then, right? If Heather has taught us anything, it’s that taking a writing break is good for us and for our free...
SEO content marketing roundup, week ending August 14th 14 Aug 2013 | 03:00 pm
The word for this week’s latest and greatest online marketing news is, well, newsy. Content marketers debate whether Google’s PR linking policy put the kibosh on the industry, search and SEO pros dig...
Content Criminal Minds: Eye candy, passion & community dedication 13 Aug 2013 | 03:00 pm
In “Content Criminal Minds: Why your content needs a BAU” (the first of my Content Criminal Minds series*), I introduced the stunning Derek Morgan. Yes, he’s eye candy, but he’s functional eye candy. ...
Does your company blend in? Or stand out? 12 Aug 2013 | 03:00 pm
Your company is amazing. You have a great story to tell – and unique benefits to highlight. So, why doesn’t your SEO content showcase your awesomeness? Maybe it’s because you’re actually writing afr...
