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Everything you need to know to create a successful news section 21 Aug 2013 | 01:38 pm
Along with blogging, a well-run news section is a great way of ensuring that a steady stream of new content is added to your website, bringing additional traffic to your site and giving the search eng...
10 Resources to Pass the Google AdWords Exam 14 Aug 2013 | 03:46 pm
It’s been almost five years since we wrote about this topic and we thought it was probably time for an update. The key question is, of course, “Have things really changed in the last five years”? From...
50 Great Content Ideas + Examples – part 2 24 Jul 2013 | 05:19 pm
Part one of my gigantic list of content ideas seemed to go down well, so here’s the second half – 25 more! If you missed the first part, you can find it here. 26. Lists Who doesn’t love a good list?...
50 Great Content Ideas + Examples – part 1 17 Jul 2013 | 01:10 pm
In the first half of a two-part series, today I’m going to be looking at some content ideas that you may want to include in your content strategy. I know there are a fair few posts already out there t...
Mobile Bid Adjustments Part 3 – Location, Location, Location 12 Jul 2013 | 01:19 pm
Previously I’ve discussed ways to calculate your mobile bid adjustment, and how to use weighted averages to change keyword level bids to ad group level adjustments. Today it’s time to check how adding...
Mobile Bid Adjustments Part 2 – Going from Keyword Bids to Ad Group Adjustments 11 Jul 2013 | 01:15 pm
In yesterday’s post I talked about the different ways to find your mobile bid adjustments, and said that if you have keyword level adjustments you’ll need to change them into ad group level adjustment...
How to Calculate Your Mobile Bid Adjustment 10 Jul 2013 | 01:12 pm
The Enhanced Campaign migration deadline is twelve days away. Even if you’re leaving ‘upgrading’ until the last minute, you need to be prepared now. The biggest change will be how traffic from differ...
5 Tips For New SEOs 5 Jul 2013 | 06:01 pm
Over the past year I have been involved in the interviewing and hiring of a number of experienced SEOs and newcomers to the SEO industry. One of the key things that I ask in those interviews is: how d...
What You Need to Know Before Conducting a Technical Website Audit 26 Jun 2013 | 01:57 pm
You have just spent the last week knee-deep in data and technical issues whilst crawling through a website. You have identified a large number of technical issues, and a major blocker that will drasti...
Copywriting tricks to turbocharge your meta data for conversions 19 Jun 2013 | 01:45 pm
Welcome to another of my mammoth-but-hopefully-useful blog posts! This month I’ve been reminded of the challenge (and dare I say it, enjoyment) of writing title tags and meta descriptions, having ... ...
