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Madewell to Open SF Store in July 14 Jun 2011 | 03:59 pm

Told you so! Get the full scoop on 7x7...

La Boutique Brings Shourouk Chic to SF 5 Jun 2011 | 10:34 am

Read all about Paris-based mixed media accessory designer Shourouk at SF's La Boutique on 7x7.com...

Man Tanks 17 May 2011 | 07:40 am

'Rad' is back and so are man tanks. Cringe if you will, but I think they're hot. In a showy, bro-ey way. Consider it the male version of the romper; flattering for the toned, svelte and confident - an...

Valencia Street's F.S.C. Barber and Freemans Sporting Club Corners Male Grooming 12 May 2011 | 08:23 am

Read all about Valencia's new Barber Lounge, F.S.C. Barber and Freemans Sporting Club, on 7x7.com...

J.Crew Monogram: Worth the Wait? 10 May 2011 | 04:57 am

Monogram. A lost art? There's something utterly charming about a little ode to yourself on yourself. I've always had an affinity for 'S's, but the key is to keep it simple. And that's just what J.Crew...

Ballet, Valli, Boom 2 May 2011 | 05:54 pm

No doubt, San Francisco fashion is on an upward tick: Wintour drawing museum exhibits, Refinery 29's SF launch, the gentrification of mid-Market via CityPlace. And has anyone else noticed the San Fran...

Alexis Bittar Spills Into SF 19 Apr 2011 | 12:56 pm

Tempting right? Read my story all about the SF/Bittar opening party at Fashionista.com...(It's not cheating, it's diversification).

Matthew Williamson at Macy's...Schwing! 13 Apr 2011 | 09:11 am

$1,000 deep. That's what happened the last time Matthew Williamson did a mainstream collection - H&M circa '09. Two years later, and two years wiser, I'm hoping I can contain myself. Tomorrow, 4/13, W...

Matthew Williamson at Macy's...Schwing! 13 Apr 2011 | 02:11 am

$1,000 deep. That's what happened the last time Matthew Williamson did a mainstream collection - H&M circa '09. Two years later, and two years wiser, I'm hoping I can contain myself. Tomorrow, 4/13, W...

Tablehopper's Marcia Gagliardi Dishes Deep 12 Apr 2011 | 02:21 pm

Eating out in San Francisco can be both invigorating and intimidating. I'm always on the prowl for newness (me at the Bun Mee pre-launch party), however, SF has so many fine classics (Kokkari is as go...

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