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Pay Attention To That Man Behind The Curtain 30 May 2012 | 08:48 am
One of the current popular trends brands are using to gain traction with social video campaigns is the idea of taking the audience behind the curtain. Letting the viewer go behind the scenes of someth...
For The NBA, Online Video Is A Promotional Slam-Dunk 30 May 2012 | 08:47 am
Things must be turning around for the NBA. For several years, viewership was slipping, as the league struggled with the image of the game and its players. These days, however, that image has largely b...
Native Advertising Round-Up: Facebook’s IPO marks the official start of the native ad era 22 May 2012 | 07:05 pm
With the Facebook IPO now in our rear view mirror, we can get back to the bigger issue at hand: The future of native advertising. Facebook’s historic public offering was a milestone for the evolution ...
Brands Avenging Their Past Video Marketing Mistakes With Marvel Characters 22 May 2012 | 11:13 am
For three weekends, Marvel Studios’ The Avengers has taken the world box office by storm, raking in hundreds of millions of dollars and cementing the status of a new tentpole franchise. And now here ...
Branded Firepower – The Odd Trend Of Fake Guns 22 May 2012 | 11:12 am
There are an awful lot of branded video campaigns out there right now featuring guns. Specifically… fake guns, made out of unexpected everyday items. There’s the LEGO Gun, which got the attention of ...
Dan’s TechCrunch Article: 5 Ways Native is Changing Silicon Valley 15 May 2012 | 06:00 am
Dan details the five major ways in which native advertising monetization is changing Silicon Valley in a thoughtful and enlightening new TechCrunch article. Dan offers up the Silicon Valley perspecti...
It’s The End Of the World As We Know It – And Brands Feel Fine 15 May 2012 | 05:31 am
Digging into the current branded video landscape, there are some obvious trends we can spot such as time-lapse footage, tilt-shift effects, and even interactive video campaigns. But dig a little deepe...
Branded Skateboarding Videos Shredding The Charts 15 May 2012 | 05:30 am
Online video audiences love to be impressed by unique talents or physical abilities–that’s why so many brands have begun featuring extreme sports in their video campaigns. But while snowboaring and ba...
Don’t Be A Rube – Brands Harness The Power Of Rube Goldberg Machines 11 May 2012 | 06:14 am
Ask anyone involved in branded online video, and they’ll all tell you they’d like their campaign to go viral… and to go social. They all have their own secret formula for success. Some use humor, whil...
Lightsabers Force Their Way Into Mainstream Branded Video 11 May 2012 | 06:06 am
It’s no secret that online video fans love Star Wars references, and brands are more than wise to this fact–there were major branded online viral video successes long before Volkswagen brought in the ...
