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Why Tier-1 Publishers Need Programmatic Guaranteed 13 Feb 2013 | 05:52 pm
Several industry experts have predicted that 2013 will be the year of programmatic guaranteed. In the past couple of posts, we have talked about what it is and how the industry needs to agree on a ter...
Shiny Ads Solution Integrated into BusinessInsider.com 5 Feb 2013 | 06:00 pm
Programmatic Guaranteed Platform Automates the Selling of Premium Inventory to Advertisers of all Sizes TORONTO, ON, CANADA and NEW YORK, NY – February 5, 2013 – Shiny Ads, a premium advertising techn...
What Does Programmatic Guaranteed Mean? 31 Jan 2013 | 09:46 pm
It’s clear that the transformation we saw last fall in how we sell premium inventory is gaining momentum. The media is covering programmatic guaranteed extensively (here, here and here) and vendors ar...
Programmatic Guaranteed Whatchamacallit 30 Jan 2013 | 06:00 pm
It was a snowy November at ADTECH New York last year. Yes, snow in New York City in November. But that is not why it was memorable for me. I remember it as the event where how we sell premium…
Self-Serve for Smaller Advertisers Gets an “Angular” Makeover 28 Jan 2013 | 09:17 pm
We’ve recently launched a completely redesigned ordering interface for the self-serve for smaller advertisers product. There is a new design, an updated ordering flow, and a heavily upgraded back-end ...
Shiny Ads Hires Brian Katz as Vice President, Sales 9 Jan 2013 | 07:00 pm
Ad Industry Executive to Open New York Office and Lead Sales Initiatives Globally NEW YORK, NY and TORONTO, ON, CANADA – January 9, 2013 – Shiny Ads, a premium advertising technology company, today an...
Shiny Ads Partners with Internet Brands 18 Dec 2012 | 06:00 pm
Self-serve Solution Enables Smaller Advertisers to Easily Buy Premium Inventory Directly on Internet Brands’ Sites TORONTO, ON, CANADA and LOS ANGELES, CA – December 18, 2012 – Shiny Ads, a premium ad...
New Direct Programmatic Guaranteed Product Announced at Digiday 22 Oct 2012 | 07:33 pm
Today at Digiday, we expanded our automated advertising platform with the introduction of the Shiny Ads Direct Programmatic Guaranteed product for demand side platforms (DSPs) and agency trading desks...
Shiny Ads Launches Direct Programmatic Guaranteed Product for Publishers and DSPs 22 Oct 2012 | 06:28 pm
New Solution Enables Programmatic Buying of Premium Guaranteed Inventory by DSPs and Trading Desks Directly on Digital Publisher’s Ad Servers PALM BEACH, Fla., Oct. 22, 2012 /PRNewswire via COMTEX/ — ...
There’s More to Digital Advertising than RTB and Monetizing Remnant 19 Oct 2012 | 11:23 pm
Remnant, ad networks and exchanges, RTB, … Its enough to make a publisher’s head spin. For too long as an industry we have had a singular focus on what’s unsold like there is nothing we can do about i...
