Retail Online Integration : Using Retargeting To Get The Most Out Of Ad Dollars 2 Aug 2013 | 08:31 pm

We live in a day and age when browsing the web is no longer an anonymous activity. In addition to all of the "+1's" and "Likes" we leave in our digital wake, we're also the recipients of retargeting (...

Internet Retailer : Inventory Insights 1 Aug 2013 | 08:27 pm

At Loehmann's Inc., inventory visibility has helped online sales surge since the retail chain launched its first e-commerce site in November 2011, chief operating officer Bill Thayer says. In the site...

Internet Retailer : Loehmann's Targets 55% Growth In Online Sales 15 Jul 2013 | 08:29 pm

When apparel retail chain Loehmann’s Inc. emerged from bankruptcy in 2011, one of its first actions was to launch its first e-commerce site. It was a good move. Sales for the site’s first fiscal year ...

Google Affiliate Network Closure: What You Need to Do 11 Jul 2013 | 04:44 pm

Just a reminder: Earlier this spring, Google announced that they will be shutting down the Google Affiliate Network (GAN) and all affiliate relationships will be severed at the end of this month (July...

Website Magazine : The New B2B Buyer - A Lot Like B2C 5 Jul 2013 | 10:05 pm

There was a time where marketing to consumers was vastly different than marketing to other businesses. And, while that time has not elapsed completely, there's a lot for B2B companies to learn from th...

The Main Street Analyst : B2B Marketing - Business Buyers Are People Too 2 Jul 2013 | 10:07 pm

For a long time B2B marketers believed it is not of advantage to spend time and money in social media marketing. This is another wonderful infographic to show why B2B marketers must do social media ma...

Infographic Journal : Business Buyers Are People Too 2 Jul 2013 | 10:01 pm

In the e-commerce world, the lines between B2C and B2B are blurring as retailers and brands begin serving multiple audiences online. Melissa is part of the B2B audience. She embodies the new enterpris...

ShopVisible Helps B2B Sellers Adapt to the New Business Buyer 1 Jul 2013 | 09:17 pm

Business Buyers Are People Too 25 Jun 2013 | 06:53 pm

In the e-commerce world, the lines between B2C and B2B are blurring as retailers and brands begin serving multiple audiences online. Melissa is part of the B2B audience. She emobides the new enterpris...

Convergence of B2C and B2B Commerce to Take Center Stage at ShopVisible Client 17 Jun 2013 | 08:41 pm

In the e-commerce world, the lines between business-to-consumer (B2C) and business-to-business (B2B) are blurring and e-businesses are renewing their focus on more sophisticated business-to-end buyer ...