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Have You Wished Your Fans A Great Weekend Lately? 17 May 2013 | 03:49 pm
Facebook makes it easy for brands to "be human," to interact with their fans on a personal level. Wishing your audience a great weekend (or a good start into the week) is a way to deepen that personal...
How To Benefit From Facebook Changes (Even If You Don't Like Them) 3 May 2013 | 08:27 pm
Notorious for its frequent and often unannounced changes, Facebook stimulates its users to heated debates, time and again. Rather than getting upset, go with the flow and use Facebook's ever evolving ...
When Promoting Posts, Know Your Target 29 Apr 2013 | 09:34 pm
The average Facebook post is only seen by a small fraction of your fan base. If you follow our strategies, you can maximise the number of people who see and interact with your posts, but sometimes you...
Get Your Facebook Fans To Dream 22 Apr 2013 | 12:14 am
Purchase decisions are often driven by emotions rather than rational thinking. As a marketer, whether on Facebook or on your website, you want to tap into your visitors' dreams and desires. The troubl...
Make Your Seasonal Posts Stand Out 13 Apr 2013 | 04:23 pm
Seasonal messages tend to attract attention and notes of appreciation. But here's the catch... what if every business on Facebook is posting a similar message? How can you make your business stand out...
Recycling At Facebook 3 Apr 2013 | 04:56 am
How does recycling on your Facebook Page work? Depending on the size of your fanbase and the nature of the recycled content, the effect on engagement numbers can be staggering. Check out this example....
Video Posts Perform Poorly Time and Time Again 28 Mar 2013 | 03:53 am
Over 84% of Internet users in the US watch online videos and consume an average of more than 20 hours of video per month. So you would think that posting video to your Facebook page should be an excel...
Market Research And Content Generation 24 Mar 2013 | 03:59 am
Whether you run an online business or a brick-and-mortar store, one of the keys to success is to know your target audience really well. Your Facebook community consists of people who've already expres...
What Does an Effective Promotional Post Look Like? 20 Mar 2013 | 04:01 pm
A diversified Monetization ("M") Plan is the best strategy for growing a flourishing, sustainable e-business. So how can your Facebook Page, an adjunct to your website, contribute to your "M" efforts?...
Tease Your Facebook Fans With A Fun Challenge 16 Mar 2013 | 05:09 pm
Everyone likes a fun challenge and Facebook doubles the appeal. The key is to offer challenges that are entertaining AND relevant to your audience. Get inspired by this "Creativity Quiz" example.
