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What’s the Lifetime Value of your Clients 24 Apr 2012 | 12:18 pm
When I first heard this concept I was truly blown away. When you work it out the lifetime value of your clients could be many thousands of dollars – even if each transaction is only $100 each time. Wh...
Who Said “Snail Mail” Doesn’t Work 9 Dec 2011 | 08:58 pm
Who Says That Snail Mail Doesn’t Work Shocking News One of the largest on-line businesses in the world is using “snail mail”. This is a huge lesson for all of us in either the on-line or off-line b...
Does Consistency Equal Invisibility? 27 Nov 2011 | 03:09 pm
At the moment I’m reading “The Power Of One” by Bryce Courtney – a book I’ve been meaning to read for quite some time. Every so often a sentence will stand out from the rest which makes me stop and po...
Customer Appreciation Day 5 Oct 2011 | 03:23 pm
As you know I’m always on the look-out for the best marketing ideas I can find and can pass on to you. I’ve just come across this idea from Dominos Pizzas and thought you may be able to adapt it to yo...
Differentiate Yourself 1 Oct 2011 | 08:48 pm
Stand Apart From The Others One of the most important things in business today is to present yourself differently to your competitors. Have a point of differentiation that you can pin your marketing ...
What’s Richard Up To Now??? 26 Sep 2011 | 02:49 pm
Richard’s At It Again - We Can All Learn A Great Deal From Virgin – Click on this link to see the ad here Virgin ad Sept 2011 I’m always on the lookout for great ads and copywriting so that I ca...
Do You Know The Lifetime Value Of Your Clients 11 Sep 2011 | 04:32 pm
Working out the life-time value of your clients is an eyeopening exercise. It’s worthwhile to do and will give you an amazing insight into your business. Say, for example, most of your clients stay ...
What’s The New World Currency? 2 Sep 2011 | 12:21 pm
Good Morning. I trust all is going well. One of my great passions is marketing for small business and as such I would like to let you know of any marketing trends which could help you increase your ...
Win Your Very Own Professionally Built Website 15 Aug 2011 | 06:04 pm
Hi everyone, Themes Giftware If you’re in business today and you’re serious about building, managing and growing your business you must have a website. I talk to quite a number of people in small b...
What Have You Got Planned For Your August Promotions 22 Jul 2011 | 01:54 pm
Planning for your next month’s promotion at the very least 2 weeks before the start of the next month is critical. You have to arrange artwork, pamphlets, flyers, printing and then distribution. If...
