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Viral Fan Page Formed To Cancel The NYC Marathon Post-Hurricane Sandy 2 Nov 2012 | 11:09 pm

Watching a social movement or piece of content 'go-viral' is always exciting. It's happening in the wake of Hurricane Sandy, in an effort to force Mayor Bloomberg to reconsider his decision and cancel...

Brand Tips for Twitter by Guest Author Brandon Serna 25 Oct 2012 | 08:33 pm

Content syndication was the 'cost of entry' when social media really started to penetrate marketing initiatives and before marketers really knew how to manage messaging in the channel. Of course, we a...

Content Marketing in 2020 18 Oct 2012 | 07:38 pm

Almost every marketer should be aware by now that the digital landscape is evolving into a new phase. The initial adoption of social media resulted in massive fan acquisition initiatives. The new phas...

Is Facebook Old Now? 5 Oct 2012 | 06:22 pm

Anytime there is a huge problem to solve, as there is now in mobile marketing, the door is wide open for competition. Mobile still hasn't been solved for advertising. Facebook, in my opinion, is reall...

Does it make sense for brands to act as publishers? 27 Sep 2012 | 10:26 pm

Brands recognize the need for great content, but many are presented with a substantial challenge to their bottom line if they try to bring that publishing responsibility inside the brand team. Logisti...

Brands breaking Facebook rules 21 Sep 2012 | 12:26 am

Are you following Facebook's guidelines? Most brands are - but a few seem to be getting away with one of the most glaring violations in Facebook's guidelines: Cover Photo image violations [insert dram...

Is ‘Exclusivity’ The Next Phase In Brand-to-Fan? 13 Sep 2012 | 07:43 pm

Grey Poupon has now decided that you have to 'qualify' as a fan for it's Facebook fan page. If you fail, they will delete you as a fan...do you cut the mustard?

Understanding Content By Category 7 Sep 2012 | 11:53 pm

Don't rent your social media channels by pushing advertising messages, own them by making a down payment on your community with great content in one of these three categories. Ultimately, your marketi...

Entrepreneur vs Intrapreneur 31 Aug 2012 | 08:31 pm

There are many entrepreneurs taking big risks and missing the mark, perhaps they would do better as intrapreneurs? Apple, 3M, Intel, Google, HP, Ford, Intel, Dell, Nestle, Kraft, and Citi all have tri...

The Democratization of Search Continues 24 Aug 2012 | 12:57 am

As social and search continue to merge in a not-so-perfect manner, SEO and PR disciplines are colliding. Here's a few benchmarks in how we got here, and why the road ahead is still bumpy.

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