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When Will Google+ Local Turn Reviews Into Community Driven Discussions? 27 Sep 2012 | 03:42 am
My wife and I are expecting twin babies in late November, so I like to post Facebook photos about all the newborn gear we’re bringing into the house, like the Diaper Genie. Once a picture hits the New...
Your New iPhone 5 Includes The Best Of New Technology, Except Ownership Rights 15 Sep 2012 | 01:39 am
This morning I logged into my AT&T Wireless account to learn when I’m eligible for a full discount on the new iPhone 5 (Not until November 2 — dammit!). So I logged off and started thinking. Apple off...
Native Advertising Is Simply Stealth Sponsored Content 30 Aug 2012 | 05:21 pm
“Native Advertising” is the latest buzzword floating around the tech community. Simply put, native ads represent sponsored content that seeks to fit into the flow of your news feed or information stre...
Solutions Don’t Matter Until Clients View Them As Necessary 28 Aug 2012 | 05:02 pm
The Marines have this saying, “Don’t fall in love with your plan.” So why is it that businesses and associates pushing ‘solutions’ are so captivated by their product that they forget to focus on wheth...
Reading The New York Times Without Clearing Your Cache 28 Aug 2012 | 04:18 am
Problem: You want to read The New York Times without shelling out for a digital subscription. There’s a story about the Apple-Samsung verdict that interests you, but the following message is holding y...
How eBook Publishing Stokes Your Facebook Acquisition Strategy 5 Jul 2012 | 10:50 pm
“How can my client get tons more Facebook likes?,” a colleague recently asked me. Wow, I thought, I’m surprised you haven’t asked yourself the questions behind the question, such as why they want mor...
Social Media Day 2012 in Burlington, VT 30 Jun 2012 | 02:31 am
Social Media Day was founded in 2010 by Mashable.com, a resource for social news. Burlington’s social festivities this year included workshops focused on children’s use of the social web, lots of con...
The Importance of Social Affinity in Remarketing Display Ads 26 Jun 2012 | 06:48 am
Tomorrow morning I’ll be hopping a 5:42am flight from Burlington, VT to Newark, NJ, and I’m so excited that it’s going to be hard to sleep tonight. The conversation is going to focus heavily on displ...
Build Your Value Proposition Using These Two Bulletproof Rules 11 Jun 2012 | 07:00 pm
“Most people don’t know how to write a value proposition,” one of my colleagues told me. There are two rules I’ll share with you that will make it clear this is the case. The problem facing most busi...
Stop Sabotaging Your LinkedIn Profile By Adopting This Simple Recommendations Strategy 6 Jun 2012 | 05:37 am
“Are recommendations helpful for LinkedIn profiles?,” a young lady asked today during the workshop I was leading. “It depends,” I said, “on the type of recommendation — meaning is it well written, an...