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Learning from Hiut Denim – Valuable Content Award for a story with a heart 30 Jul 2013 | 12:35 am
We are massive fans of the Hiut Denim Company and strongly suspect we’re not alone in this – what a story they tell! We are delighted to present them with this month’s Valuable Content Award. Here is ...
How Lorem Ipsum makes your web project fail 26 Jul 2013 | 11:51 am
If you work in web design you’ll be familiar with Lorem Ipsum. If you don’t, all you need to know is that it’s the placeholder copy that designers use to fill in text boxes on work in progress. Cont...
What is content strategy? 18 Jul 2013 | 08:38 pm
We’re putting the finishing touches to our ‘How to think like a content strategist’ workshop for UX Bristol 2013, and have been thinking hard about the best way to explain content strategy. ‘Content ...
Up your reading input to improve your content output 5 Jul 2013 | 02:02 pm
Bristol is a hub of creative content talent. This guest post is by fellow Bristol content strategist Tim Tucker. Great tips and some very useful tools here for content creators. Lunchtime reading for...
The “Secret” to Writing Outrageously Good Web Copy 28 Jun 2013 | 02:00 pm
Writing seductive web copy is a brilliantly useful skill. We’re delighted to introduce Henneke Duistermaan of Enchanting Marketing, who’s written us this excellent blog that tells you how to do it. C...
Valuable Content Award for Chris Brogan – Master of the Digital Channel 27 Jun 2013 | 08:51 pm
Chris Brogan - Valuable Content Award We’re really excited about this month’s award. Chris Brogan is a genuine 24 carat content hero – the real deal – and we’re thrilled that he’s joining our list of...
Is outbound selling dead in the age of inbound marketing? 27 Jun 2013 | 12:37 am
“I’m sitting on database gold,” says the owner of a consulting firm. “I know exactly who I want to do business with. I have a cleaned database of 1500 names. None of them know us yet but we have a re...
The anatomy of a failed content marketing project 21 Jun 2013 | 11:35 pm
Most people will talk about their success stories when it comes to content marketing. However, sometimes things don’t turn out as you had planned, as guest writer Alex Clifford explains. “A year ago,...
Can valuable content turn professional marketers into happy campers? 18 Jun 2013 | 04:52 pm
Happy VC campers If you want to get found and loved you need to answer the questions your clients are asking. The vast majority of searches, whether they are for products or professional services, h...
Riding solo: content marketing tips for lone rangers 12 Jun 2013 | 03:28 am
The daring and resourceful masked rider of the plains I’d like to debunk a pernicious myth: content marketing is NOT the sole preserve of big firms. Small businesses, right down to one-man & one-wom...
