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Winter storm will hit Northeast near ‘Super Bowl’ weekend in N.J., Farmer’s Almanac says 26 Aug 2013 | 06:36 am
Posted in 2013 The Farmers’ Almanac is using words like “piercing cold,” ”bitterly cold” and “biting cold” to describe the upcoming winter. And if its predictions are right, the first outdoor Super B...
Skies over MetLife Stadium a focus for Super Bowl 2014 26 Aug 2013 | 06:32 am
Posted in 2013 While one burning question looms over the run-up to Super Bowl XLVIII — Will it snow? — at least as much attention is being focused behind the scenes on how to safely and efficiently m...
Forced retirement looms for E-Trade baby as ad agency severs ties 8 Jul 2013 | 02:04 am
Posted in 2013 Dot-coms, tech firms and startups often run the dumbest, most offensive TV ads and Super Bowl commercials. But one little baby in the bunch has always been old reliable – the E-Trade b...
Super Bowl Sponsor Bridgestone Taps New Creative Agency of Record 8 Jul 2013 | 01:55 am
Posted in 2013 Bridgestone Americas Tire Operations — a major Super Bowl sponsor of the last several years — has named Publicis Dallas its lead creative and strategic agency. The move ends a seven-y...
USA Today Takes Its Ad Meter Beyond the Super Bowl 21 May 2013 | 09:50 pm
Posted in 2013 USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories like Best Sport...
The Real Super Bowl XLVIII Winner Will Be New York 4 May 2013 | 09:16 pm
Posted in 2014 As the hype of the NFL Draft dies down and we look forward to the upcoming season, there is no doubt that the New York Giants may be in contention to become the first team to ever to p...
CBS Profit Beats Estimates on Super Bowl, Streaming Gains 4 May 2013 | 08:47 pm
Posted in 2013 CBS Corp. (CBS), owner of the most-watched U.S. television network, reported first-quarter profit that beat estimates as Super Bowl ads, fees from cable systems and streaming deals wit...
Cars.com’s Follows Up Super Bowl XLVII Campaign With More Drama-Deficient Commercials 14 Mar 2013 | 06:38 pm
Posted in Video If you watched Super Bowl XLVII last month — as more than 108 million people did — you likely caught Cars.com’s ad in which a couple seeking a bit of drama in their car-buying experie...
Ford’s Lincoln Sales Sputter Even After Super Bowl Commercials 9 Mar 2013 | 08:57 pm
Posted in Articles Ford Motor Co.’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to run short of the M...
Budweiser Produces Most Effective Ad of the Super Bowl According to Ace Metrix 14 Feb 2013 | 07:47 am
Posted in Articles Budweiser’s minute-long Clydesdale ad was the most effective ad of Super Bowl 2013, according to Ace Metrix®, the new standard in television and video analytics. The ad, which achi...
