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AdWords Enhanced Campaigns: Mobile Preferred Ads 27 Aug 2013 | 03:47 pm

Now we’ve all upgraded to Enhanced Campaigns, there are some Kinder Egg surprises in store. The first of these is Mobile Preferred Ads, a setting which allows the advertiser to create ads more likely...

Video: Understanding Impression Share 22 Aug 2013 | 02:37 pm

In order to understand impression share you must first understand how consumers behave online. Below is a video guide which explains how to evaluate how consumer behave online and more importantly ho...

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