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Online Advertising Edges Past News Paper Ads Across The Globe 22 Jan 2012 | 08:47 pm

The Online Advertising Back in the day when a new product launch was planned the brand management teams followed the incremental cycle from idea initiations, launch of teaser campaigns and finally la...

Shocker – The Next Shop Paanwala Earns More Than an MBA! 8 May 2011 | 06:40 pm

The not so noble professionals are making merry in the inflationary times than a classy and flashy MBA’s. The recent encounter with a Paanwala in Chennai made me ponder on starting a Pan delivery star...

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Business & Personal Branding eileenmulligan.com 7 Dec 2010 | 12:54 am

Personal Branding Businesses know how important branding is. There is no mistaking a Coca-Cola bottle for one of its competitors, or the stylish ads for Absolut Vodka – I’m sure just by mentioning th...

The ABSOLUT Vodka Advertising Story flyergoodness.blogspot.com 7 Jun 2013 | 10:40 am

Was extremely lucky to pick this book up from the Area Heard of Design at the Roski School of Fine Arts at USC/aunt and scanned the better print ads from ABSOLUT's incredible marketing campaign done b...

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