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Using branding the right way 17 Nov 2011 | 03:18 am

Branding itself has no value for neither customer or product. A logo, a slogan, a promise do not have any value for nobody without the customer satisfaction, without a promise kept, without a great pr...

Corporate Events – Still an Important Element of the Marketing Mix [Guest Post] 15 Nov 2011 | 11:16 pm

As marketing channels become increasingly fragmented, what of the tried and tested corporate event and its place within a promotional strategy? As many executives now use webinars and conference call...

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Descriptive Features Of Cyber Monday Canon Cameras Deals cybermondaygadgets.com 24 May 2012 | 02:23 am

Cyber Monday Canon Cameras Deals have been in use for long period of time and many photographers have expressed different opinions concerning this brand. Some have rated the brand positively and cited...

Perché e come fare Brand Positioning??? fatticercare.com 24 Apr 2012 | 07:14 am

Qualsiasi imprenditore (o professionista) dovrebbe porsi una semplice domanda: “cosa mi ha permesso di acquisire Clienti fino ad oggi?” Probabilmente (anzi molto probabilmente) se ti ponessi una simi...

Niezłe studium przypadku Absoluta szade.com 7 Mar 2012 | 03:19 am

Niezłe studium przypadku Absoluta Absolut Vodka Brand Positioning – part 1 Brand Management presentation to AKHTAR MEHMOOD by students of Commecs Institute of Business and Eme This was posted on Googl...

Airline-Branded Bags -- a Cool Retro Holiday Gift? traveler2.typepad.com 1 Dec 2011 | 08:32 pm

Do you remember when airlines used to actually give bags to passengers? Neither do I. And the concept seems a bit curious. I mean, didn't you already have all your stuff packed into bags when you arri...

More Positioning Answers... enemyofgoodenough.com 21 Sep 2010 | 11:20 am

OK...here's the Brand positioning to match up with the Brands I called out in my last post. Or, if you're new to this blog, you can follow along right from here. I'm identifying a Brand...and then the...

Nasty Viral: American Airlines Flight Attendant Spins YouTube Hits Into Petition travel-industry.uptake.com 24 Feb 2012 | 01:27 pm

What began as some bad YouTube publicity for American Airlines is growing into an employee-led drive for change in brand positioning and corporate leadership at the legacy carrier. It started when Ga...

News 5 steinrogan.com 14 May 2011 | 05:56 am

uTest Engages SPBA to Evolve Brand Positioning

Money management now with TrackEveryCoin.com netbramha.com 18 Jul 2010 | 08:07 pm

Track Every Coin is a personal finance product from some innovative folks at Ion Labs. The product itself is compelling and has a huge market potential. We wanted to create a strong brand positioning ...

Some brand positioning gyaan superchooha.com 18 May 2010 | 08:49 pm

Enough about social media, let’s get back to basics now. Brand Positioning: A communication created which draws a frame of reference is called as brand positioning. e.g. Vodofone: As loyal as a dog,...

Citilink Garuda Indonesia Vacancies June 2012 for Tangerang Area rekrutindo.blogspot.com 18 Jun 2012 | 03:59 pm

Citilink Garuda Indonesia Vacancies June 2012 for Tangerang Area Citilink is a low-cost airline brand based in Jakarta, Indonesia. It was established in 2001 and is the low-cost subsidiary of Garuda ...

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