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SHOULD B2B COMPANIES BE THINKING ABOUT A SOCIAL MEDIA STRATEGY? cambrient.com 27 Apr 2012 | 02:07 am

While there is little debate over the effectiveness of a Business to Consumer (B2C) social media strategy, the jury amongst the country’s leading CEO’s appears to be out on the effectiveness of a Busi...

Social Media for b2b Marketing twitterblogpost.com 17 Nov 2012 | 10:42 am

Social Media is effectively used in b2b Marketing. 86% of the firms are using social media as a part of their marketing strategy. There are over 140 million tweets every day a. At an average of 15 w...

Make Tradeshows Work for You with Smart Social Media Strategies! technologytherapy.com 21 Aug 2013 | 07:56 pm

Tradeshows, industry conventions, and other B2B events are great opportunities for small business owners. Manufacturers have an opportunity to present their products to the trade, service providers ca...

Social Media Strategy For B2B Marketing smallusbflashdrive.com 26 Aug 2013 | 10:58 am

With most people using social media to share content, personal updates and photos, many companies are selling themselves short when it comes to using social media for B2B marketing purposes. A busines...

This is a tough one: the challenges of B2B social media strategy leftygbalogh.com 23 Aug 2013 | 01:50 pm

B2B tends to be slower in adopting new technologies and channels when it comes to customer acquisition. Hence while many consumer focused companies have now half a decade of social media experience, B...

Book Review Series - Open Leadership, By Charlene Li smallworldlabs.com 11 May 2010 | 09:52 am

I received an advance copy of Charlene Li’s new book Open Leadership: How Social Technology Can Transform the Way You Lead while at the Social Media & Community 2.0 Strategies conference in Boston las...

Why Your Website Still Matters (Even With Social Media) e1evationpartners.com 30 Jul 2011 | 12:42 am

Central to all of your digital media strategy is your website. This is because what you are trying to do with the use of all of these tools (and they are really technological tools) is to solve the fu...

Seven cutting edge social media and digital strategies which most leading companies follow 360bizblog.com 17 Jan 2012 | 04:59 pm

I have not attended MITX (The Massachusetts Innovation & Technology Exchange) events prior to Dec 2011, but it is a great organization to be involved with. Emily Green, Chairman of Yankee Group, reach...

Five Ways To Get More Value From Your Social Media Activities mointernational.com 15 Feb 2012 | 08:31 am

If you’re like most B2B technology marketers, you’re probably already using social media as an integrated part of your marketing strategy. But with so many platforms and so many different ways you can...

5 Steps to Social Media Leads with Content Marketing pariotater.blogspot.com 10 May 2012 | 12:02 am

One of my recent posts (“The Top-10 B2B Marketing Trends for 2011”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing g...

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