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i-optimise.com – I-Optimise – The SEO & Digital Marketing Blog from Dave Freeman | I-Optimise

Google Multi Channel Funnels for Conversion Attribution 15 Aug 2011 | 06:19 am

Data and web analytics should be playing a central part in all digital marketing campaigns, regardless of channel. However, we’ve been basing our decisions on the data provided to us through site anal...

Google’s +1 - The Evolution of Social SEO 4 Apr 2011 | 09:59 pm

Last week saw the launch of Google +1, a social networking button designed to add a voting system to Google’s paid and organic search results. The initial launch saw the release of phase 1 of +1, a bu...

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SEO is nothing without conversion optimisation i-optimise.com 11 May 2009 | 08:38 pm

SEO (search engine optimisation) is currently rising in popularity and becoming a huge part of the marketing strategy of businesses large and small due to the amount of traffic that can be driven to y...

Using gamification to reach out to Generation Y nickduncan.co.za 9 May 2012 | 06:54 am

Gamification is the new online buzzword along with mobile marketing and conversion optimisation. Many of us have already experienced some form of gamification online without even realising it. A numbe...

Conversion Optimisation: A simple, pragmatic approach to increasing sales online. nickduncan.co.za 3 May 2012 | 11:26 pm

It’s surprising how many companies in South Africa are not yet clued up with what they should really be doing online. Apart from everyone jumping into bed with social media, SEO and PPC experts to get...

Quirk Education launches a course in Web Analytics quirk.biz 30 Sep 2011 | 09:30 pm

Quirk Education is proud to announce the launch of a specialised Web Analytics and Conversion Optimisation course. Aimed at marketers seeking to fully maximise their return on investment, the seven-w...

Quirk Education launches a course in Web Analytics quirk.co.za 30 Sep 2011 | 09:30 pm

Quirk Education is proud to announce the launch of a specialised Web Analytics and Conversion Optimisation course. Aimed at marketers seeking to fully maximise their return on investment, the seven-w...

The Nth degree: what is ABn Testing? globalmaxer.com 7 Jun 2013 | 07:39 pm

To AB or not to AB? That is the question. Conversion optimisers for some time have fallen into two main camps – those who prefer AB testing and those who prefer multivariate (MVT). For some, AB testin...

How to supercharge your PPC landing page. custard-media.com 19 Mar 2013 | 09:17 pm

Landing Page Optimisation One of the key, and often over looked, areas to conversion optimisation is having a good landing page. The landing page of your advert can mean the difference between your v...

Useful Link Building Tools, Extensions & Add-ons queryclick.com 21 Aug 2013 | 04:42 pm

Inspired by several other blogs I have recently read and contributed to, The Conversion Optimisation Toolbox and 55 SEO Experts Reveal 3 Favourite Link Building Tools. I thought that it would be worth...

“Titanic 3D es lo mejor que he visto hasta la fecha en conversión 3D” cinevideonline.es 21 Sep 2011 | 07:44 am

James Cameron fue uno de los grandes protagonistas del IBC 2011. A la ponencia junto a Vince Pace acerca de los mitos del 3D –y en la que se vieron imágenes de su producción de Cirque du Soleil en 3D-...

Using Social Networking in Real Estate – Why? How? When? justsnooping.com 22 Oct 2009 | 06:58 am

Realtors have always been natural networkers and now, being online shouldn’t be any different. Today, people are going online to search for social interaction and conversations. According to Alexa, Fa...

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